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The Rock’s mother fu…nny billboards

Swearing is funny, as evidenced by ‘tourettes karaoke‘. And MediaWorks’ most popular station The Rock has tapped into that with some cunning wordplay in its latest outdoor campaign. 
 

The creative was done by Al Best at Modsquad, and billboards are in Wellington and Auckland plus some additional event/sponsorship specific executions like the Comedy Festival. 

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