Opinion
Think not what your client can do for you, but what you can do for your client
Bravery is a two-way street, says Saatchi & Saatchi’s Philip O’Neill.
Bravery is a two-way street, says Saatchi & Saatchi’s Philip O’Neill.
I’m consistently surprised by how often we use language in ways that undermine our efforts as an industry. It surprises me because communication should be the one thing we nail – clear, precise language that explains exactly what we mean – but actually we’re often pretty bad at it.