Wellington-based craft beer brewery Garage Project has grown from humble beginnings since Pete Gillespie, brother Ian Gillespie and Jos Ruffel started out in 2011 using a 500 litre “glorified home brew kit” to moving to a 2000 litre tank and say a large part of their success is not just the quality of the beer, but also its unique branding approach, hiring different artists to design the labels for individual beers. The brewery has also been a frontrunner in the canning of its craft beer, much to the scepticism of some. But it has worked. Demand is strong, and over 140 beers later, a slew of awards and a team that’s grown from three to about twenty, it’s showing no signs of slowing down yet.

Using the premise that small, seemingly insignificant moments carry enormous gravitas when viewed in retrospect, the Danish Road Safety Council attempts to illustrate how a simple breath of air pushed out of your lungs could make a massive difference.

StopPress lifts a glass to DB Export, the Co-operative Bank and Q Card this week.

Q Card has launched a new campaign via Federation that tells the story of campervan through a montage of nostalgic shots that show the vehicle being handed down from one generation to the next.

Whittaker’s has done it again, releasing a new limited edition flavour-fusion with Tip Top’s Jelly Tip, but perhaps New Zealanders are feeling a bit exhausted by its attempts at innovation, as many have flocked to Twitter to suggest some of their own ideas for a new kind of chocolate, somehow we don’t think Whittaker’s will be so keen.

Kiwi-born Mark D’Arcy, the chief creative officer at Facebook, has spent the last week in Cannes attending a series of meetings with the advertising community that has converged at the French Riviera. As a veritable Facebook evangelist, his objective has been to encourage creatives to continue experimenting with the platform to see how far it can be pushed.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

DDB Paris went dark for this commercial, introducing a poor type-casted actor who over the course of his career is “The Man who Died the Most” in movies, for a commercial about organ donation.

Craft beer drinkers can be a fairly precious bunch. If it doesn’t have a weird name and hints of passionfruit or coffee or goat meat, it’s basically not worth drinking. But one man is hoping to solve the problem of tasteless beer forever.

Earlier this week, NZME announced it would not be renewing its contract with Pagemasters and that it would be taking its sub-editing requirements for The New Zealand Herald titles and regional papers in-house, bringing an end to a partnership that stretches back to 2007.

Ogilvy & Mather has been appointed the lead agency for the trans-Tasman account for Sealord, following a period of working with the brand on a project basis. And to coincide with this announcement, the brand has now released a new brand platform called ‘Savour the little wins’.

In the past, much of the emphasis at advertising awards events has been placed on television advertising on account of the fact that this has traditionally been the area that attracts the biggest chunk of ad spend. But as more money shifts to the digital, the categories that have a digital element are attracting more attention. One such area is the cyber Lions category, which encompasses branded online, digital, and technological communications.

Google has unveiled an ‘undo send’ browser extension that users can activate to give them ability to delete a recently sent email within five, ten, 15 or 30 seconds of sending it. To initiate this godsend, users simply need to click on the cog icon, head to settings and then activate the option.