PwC goes the indie route to launch new digital division

The average lifespan of a company on the S&P 500 has decreased from 67 years in the 1920s to 15 years today, and technology is the main reason for that change. Not surprisingly, the big consulting firms have been helping companies deal with this for a while now, but PwC has officially launched its new digital consulting arm, PwC Digital, in New Zealand and it went with a couple of indies—Sugar & Partners and MBM—to help do it. 

PwC’s digital team is made up of more than 60 specialists covering strategy, innovation, experience research and design, technology, data and analytics and cyber security. And it is part of the 2,000-strong digital team across PwC globally. So with many of the ‘big four’ and other consulting firms also adding internal design and creative resource, they’re proving to be yet another threat to established agencies. 

As a recent PwC newsletter said: “The digital landscape is huge and it’s changing fast. Every two days humans create as much information as we did from the beginning of time until 2003. Facebook users share 2.5 million pieces of content every minute. The world around us is changing at a rate that is almost inconceivable. Almost. At least some part of a customer’s experience is going to be digital. For us, digital means making those experiences better while also improving efficiency – for the customer and the organisation behind the experience. For us, digital is about solving important problems for organisations and society where humans, data and technology intersect.” 

Sugar & Partners and MBM’s relationship with PwC started with a campaign that shared the company’s view on the recent 2015 NZ Budget. And campaign to launch PwC Digital is running across digital, OOH and digital airport media. It also sponsored the Herald’s excellent series on CEO salaries and ran a false cover on the print version of the Business Herald. 

The agencies have also worked on a recent initiative with NZME called PwC Herald Talks, with four breakfast events scheduled from July until December 2015 discussing current trends in innovation, growth, global and changing markets. 

“Innovation is core to New Zealand businesses that are evolving and utilising technologies to remain relevant in these rapidly changing times,” says PwC chief executive Bruce Hassall. “PwC Herald Talks provides an excellent platform to discuss innovation and other key areas of focus that are fundamentally changing the way organisations operate in New Zealand and globally.” 

The first breakfast event will be held on Wednesday 1 July from 7am until 9am at SkyCity, with ‘innovation’ as the focus topic. It will feature keynote speaker associate professor Dr Mark Sagar, director of the Laboratory for Animate Technologies at the Auckland Bioengineering Institute, followed by a panel discussion with Hassall, chief executive of Callaghan Innovation Dr Mary Quin and the chief executive of Spark Ventures Rod Snodgrass, with Business Herald editor Liam Dann as the adjudicator.

Buy your tickets here

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