The fifth and final awards ceremony for the 62nd Cannes Lions International Festival of Creativity 2015 concluded in the weekend with Clemenger BBDO and Cirkus Auckland taking home a gold and a bronze.
In the Branded Content and Entertainment section there were 63 lions handed out, though no Grand Prix was awarded. Clemenger BBDDO and Curious Film took home a gold Lion for ‘Tinnyvision’ for the NZTA. The other agency to win a gold Lion was Colenso BBDO in the Press category for its ‘cream that gives you wrinkles’ campaign developed for Skinfoods and the NZ Breast Cancer Foundation.
The New Zealand Transport Authority turned to the social media channel Snapchat to warn drug drivers of the effect that marijuana use can have on their driving.
The Snapchat account ‘Tinnyvision’ documented a group of four Kiwi stoners mucking around, smoking weed and doing funny stuff. The video was directed by Taika Waititi.
The story takes a turn when the four go out for a drive to get takeaways. Shot from the back seat, it feels like just another one of the group’s videos until they get a nasty shock.
The video is immediately followed by another snap with a warning of the dangers of drug driving.
In the Film Craft section there were 66 Lions awarded, with Cirkus Auckland, TBWA and Sixtoes Singapore taking home a bronze Lion for its ‘Welcome to Airbnb’ spot for Airbnb.
Christian Greet and Norman Yeend led a team of 30 that created a miniature 60 second train ride to show viewers when they use Airbnb while travelling, it makes the world that little bit smaller.
As it said in a release: “To tick all of the boxes for Airbnb’s target market, Cirkus needed to ensure that the journey would be whimsical, dreamlike, artistic and fantastic, just as travelling can be. With this aesthetic in mind, the team settled on a hand/home made approach utilising out-of-the-box mechanical transitions to take the viewer from one environment into the next. This train ride has been filmed as one long take, with everything happening in-camera without the use of any CG imagery.”
Cirkus, which, like some other Kiwi animation houses, has been doing a lot of work in the Asian market recently, moved from its offices to a warehouse in Wairu Park for the six-week project and, by the end of it, they had dealt with 1602m of plywood, 300qm of polystyrene and 12 litres of glue, amongst other things, to complete the 852m set.
A release says this year Cannes Lions was attended by over 13,500 delegates and included seven days of content delivered by more than 500 speakers, over 37,500 entries, inspirational academies, seven young lions competitions, five awards shows and two galas.
There were no Kiwi winners in the film, or Titanium and Integrated categories.
Highlights of the week can be seen here.