There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
Customisable shoes have been around for a while now and they don’t come cheap. But a US company called ShiftWear has taken it to the next level by creating kicks that can be instantly updated in their design, with an e-ink display that can show detailed artwork or animations of the wearer’s choice beamed straight from the wearer’s smartphone.
Talk of the cashless society has abounded at least since the beginning of this century, but a surge in contactless payments suggests cash may not be king for much longer. And cards could be on the way out too, because, following on from the launch of Semble earlier this year, ANZ has announced the release of its goMoney wallet, which lets customers to pay with their smartphones.
A few months back we asked Fairfax if rumours that its magazine portfolio was on the block were true. Given the company had just put its magazine content under the Stuff umbrella, it seemed like a surprising move. But while Fairfax said no at the time, an email to staff today from group executive editor Sinead Boucher has confirmed six of its “smaller niche” titles—including reigning magazine of the year NZ Life & Leisure—have been sold as it continues to focus on its “core audiences and verticals”.
To celebrate the launch of a new book featuring a who’s who of the marketing world sharing their stories about the ‘larger-than-life and times of David ‘Devo’ Walden”, we’re republishing the entry from his long-time partner in crime at Whybin\TBWA, Andy Blood.
A clever direct marketing campaign from The Fred Hollows society shows Kiwis exactly how lucky they are to have the gift of sight.
As advertisers spread news about all those fantastic sales out there, the criminals in our midst create personal wishlists of all the items they aim to get at 100 percent discounts. So to help retailers keep an eye on the most regularly targeted goods, software company Auror recently compiled a list of the items stolen most often around Christmas. And as it turns out, meat is the most common target.
In its latest spot via Wieden + Kennedy, Nike shows that those future stars are already on the road to sporting greatness. And while they might not yet be attracting any press attention, chances are that they’re probably clad in the latest gear from the sports retailer.
On Monday morning, widespread speculation that WPP would up its stake in STW was confirmed by news that it had increased its shareholding from 23.6 percent to a controlling 61 percent. This merger sees the 70 STW-owned and part-owned companies, including Ogilvy & Mather, Ikon, JWT, Designworks, Assignment Group, pulled further into the WPP family of businesses, creating the largest marketing group across Australia and New Zealand. So what does this mean for the local market?
Air New Zealand, Lotto, TVNZ and Spark fill up their sacks this week.
Research from Roy Morgan reveals that Netflix was reaching 398,000 New Zealanders only three months after its original launch.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it’s aiming to top off what’s been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.
Experience marketing company Uno Loco has announced the purchase of rival firm Soiree in an effort to be at the forefront of the rise of experience in a world increasingly dominated by digital media.
AUT students Tara Collins and Ruby Soole are set to make their debut in the marketing world after their idea won over Hansells and iSite Media.
Podcast nerds rejoiced last week when the second season of Serial, the most popular podcast ever made, was launched. And as the medium matures and grows in popularity, brands are starting to get more involved, either through advertising on the good ones or, in some cases, making their own.
Amazon was once a company that just sold books online but now with Amazon Prime you can buy just about everything, including tiny horses.
Top taco tips: don’t overload with salsa and never ask for a knife and fork says the Lucky Taco.
Shortland Street may be taking a break for the summer, but the drama isn’t. While the actors enjoy some time off camera, TVNZ Blacksand has launched a new campaign to keep audiences engaged until the programme returns on 18 January.
Nielsen’s All National Radio survey showed that the weekly cumulative radio audience for RNZ National and Concert was 564,000 people aged 15 and over, a decent year-on-year lift when compared to the 503, 000 listeners recorded in the previous survey. We talk to Paul Thompson some of the moves that led to this uptick in weekly listener numbers.
Kiwi menswear brand I Love Ugly launched its new men’s jewellery range yesterday with a lookbook that many social media users accused of objectifying women. And it’s the latest brand to feel the ire of the angry mob—and, potentially, the perverse benefits of being slammed in an era where attention has become a currency.
‘Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand’s Asian population is growing in both the main centres and the regions, but are retailers and marketers missing their opportunity to turn them into customers due to a lack of understanding, stereotyping and homogenisation? Nick Siu and Peter Doyle offer some advice.
The MediaWeb debacle has concluded with a jail term for former director John Clark, who was sentenced to three years’ imprisonment earlier today at the Auckland District Court.
V energy are sparking interest yet again with their latest promotional campaign asking people to use letters on cans and bottles of V to spell out their heart’s desire then share it on social media for the possibility of winning their wish as a prize.
With the annual slam of Christmas commercial messaging hitting us from all sides, it comes as little surprise that 59 percent of Kiwis feel that Christmas has become too commercial. So are brands doing themselves a disservice by focusing on sales rather than more authentic Christmas messaging?
Are you afraid of the dark? Lynx Pitch Black has taken its campaign all the way by turning out the lights at a Seekae concert.
AA Insurance, which has been with Special Group for around three and a half years, has put the creative business up for pitch, with the incumbent, DDB and one other agency thought to be among the contenders.
Former MediaWorks TV chief executive Paul Maher will be joining Ogilvy & Mather early next year in an executive capacity that will see him working closely alongside managing director Greg Partington.
WestJet asks people to complete 12,000 “mini-miracles” and share on social media.