Lotto NZ, Pak ‘n Save and New World embrace the commercial spirit

‘Tis the season to be commercial, and Kiwi brands are certainly embracing the opportunity with Lotto New Zealand, Pak n Save and New World all recently releasing Christmas-themed spots.

In building on the ‘Imagine’ platform introduced through the popular ‘pirate ship’ spot, Lotto NZ has released a heartfelt spot via DDB that tells the story of a young girl’s drawing coming to life.  

“We launched the hero Imagine brand campaign earlier this year and the public loved it,” said DDB chief creative officer Damon Stapleton in a release. “This piece is a continuation of the ‘Imagine’ idea. It’s meaningful and emotive and we hope Kiwis will resonate well with it.”

While the wait continues for a high-budget tear-jerking ad in the vein of the John Lewis Christmas spots, it didn’t come from Pak ‘n Save.

Instead of going the sombre route, the yellow retailer kept things dry (both eyes and humour) through a series of spots that poke fun at the assortment of family members that come out of the woodworks over the Christmas period. 

Featuring Paul Ego’s Stickman in the central role, the serious of spots shows that Pak ‘n Save has something for everyone, including the ‘fussy eater’, ‘the farter in law’ and ‘the family garbage disposal’.   

In much the same way that Pak ‘n Save stuck to the tried and trusted, so too did New World.

In addition to having the bearded store employee named Noel reprise his role as the secret Santa, the Foodstuffs-owned retailer also released another collectibles campaign, this time in the shape of Christmas characters that are distributed to shoppers for every $50 spent.

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