This week, people across the country will be trading beach sands for office chairs as they return to the daily slog at work. And while we all chew on air-conditioned air together, StopPress would like to welcome all our contributors, industry experts and snitches back to the real world. Here’s to doing it all over again for another year.
You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2015, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers. We’ll be back destroying lies and spreading truth on January 11. May your leisure be unbridled.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Andrew Reinholds, managing partner of OMD, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steve Kane, managing director of Y&R NZ, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Goodale, managing director of .99 and JustONE, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Michael Fuyala, head of digital at Bauer, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Cumming, general manager of Hell Pizza, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Hazel Phillips, senior consultant at Baldwin Boyle Group (and former editor of Idealog), thought about 2015.
John Baker, CEO of Tangible Media has love for Land Rover and Dove in his year in review.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sean Keaney, general manager of FCB Wellington, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Tony Clewett, executive creative director of FCB New Zealand, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Brian van den Hurk, CEO of FCB New Zealand, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the strategy and planning director at Libby & Ben The Creative Agency, Ben Crawford, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the managing director of AdRoll ANZ, Ben Sharp, thought about 2015.
“… to systematically abuse and hassle an organisation because you personally don’t like something that breaks no law and does no harm to anyone either human or animal, is not a way for a civilised society to behave. It’s just bullying.”
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what the group business director at ZenithOptimedia Auckland, Alex Lawson, thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s general manager of marketing Sarah Finnie thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Mango’s Claudia Macdonald thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what True’s creative directors Dom Antelme and Ian Sweeney thought about 2015.
It’s the last day of StopPress for 2015 before we switch into robo-media summer posting mode and because there just aren’t enough Year in Review articles being published at the moment—and in keeping with our annual tradition—we’re going to blast you with a few to kick things off. First up, Saatchi & Saatchi dual executive creative directors Gus Roberts and Corey Chalmers.
With users logging into their social accounts on mobile multiple times a day and scanning the newsfeed for anything that might interest them, the smartphone has become a key battleground for the publishers vying for consumer eyeballs. And with NZME data showing that 50-58 percent of all the traffic to the Herald’s mobile site came from social media channels over the last few months, we look at how news publishers are becoming increasingly dependent on social media channels.
Showerheads, chopsticks, condoms and a vast array of other Star Wars-related products have hit the shelves recently in an effort to tap into the hype around the new film. And while many of them border on the ridiculous, data from cloud-based point-of-sale company Vend has found that New Zealand retailers who are selling Star Wars-related products and memorabilia have seen a 430 percent increase in December sales so far, compared to 2014.
Last year, the comedic septuple of funnymen that make up the Alternative Commentary Collective were almost stopped in their tracks by a drinks trolley fiasco that saw their media accreditation pulled. But this didn’t stop the group from adding a bit of colour to the dire commentary that usually accompanies cricket matches. To the delight of fans who aligned with supported causes like #JeSuisACC and #SavetheACC, the collective continued to share their banter, risque remarks and heavy drinking from outside the stadium and later also went cross-discipline and started reporting on rugby. However, after the end of the Rugby World Cup, the ACC disbanded and the various members have since occupied themselves with an assortment of solo careers. Fortunately, NZME’s general manager of experiential Mike Lane has been working hard to convince the band to get back together.
It’s hard to believe Air New Zealand has had the time to actually fly people around the country/world this year given all the major marketing campaigns it’s launched. And while it’s already had a crack at Christmas, once is never enough. So, in a continuation of its Meanwhile in New Zealand series, it’s got a bunch of Air New Zealanders to help ensure a six-year-old boy called Archie gets a visit from Santa after his family moved from Broome in Western Australia to Queensbury, which is about an hour outside of Wanaka.
In some ways, smartphones are a strange product. We all use them differently, and have different expectations as to their performance, yet most of us buy one of just a handful of models that all do pretty much exactly the same thing. But what if you want something different? What if you want something distinctly you? Well, here are some phones for particular people that fulfill a particular need.
The Christchurch Arts Centre recently brought in creative duo Ben and Libby Crawford to rethink its branding.
From taking bathroom breaks to hitting the skip button as aggressively as possible, Kiwis will in most instances do all they can to avoid ads—something that’s evident in the rapid growth of ad-blocking software. However, every year, there are a handful of ads produced that Kiwis actively search for and share with their friends. And this year was no different, with YouTube’s leaderboard of ads showing that Kiwis are happy to sit through an ad if the idea is strong enough.
There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
Customisable shoes have been around for a while now and they don’t come cheap. But a US company called ShiftWear has taken it to the next level by creating kicks that can be instantly updated in their design, with an e-ink display that can show detailed artwork or animations of the wearer’s choice beamed straight from the wearer’s smartphone.
