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Year in Review: Steve Kane, Y&R NZ

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Steve Kane, managing director of Y&R NZ, thought about 2015.

1. Favourite local campaign that isn’t yours

To-Die-For Fargo-Inspired Woollens Collection for Neon. I liked it so much I came out of social media hibernation to finger it on the Facebook.

2. Favourite campaign that is yours

McWhopper.

3. Favourite international campaign

McWhopper.

4. Least favourite campaign

The ugly ascendancy of Republican presidential candidate Donald Trump.

5. Your own biggest success

That the good ship Y&R and all that sail in her.

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

I still marvel every time I use​ Shazam. Its dark sorcery greatly enhances my life.

7. Most ridiculous buzzword

Ideate.

8. Best innovation

Netflix’s ‘Pause’ socks

9. Most over-hyped ‘innovation’

New flag.

10. Best brands

Devo (David Walden).

11. Best stoush of the year

John Key and his memory.

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