Summer may be over, but not for Tui and Corona as the brands set to go head to head in the surfer market. Playing the first move is Tui with a new campaign by Colenso, featuring a ‘From where you actually are’ billboard.
In what has been something of an annual pilgrimage over the last few years, Contagion’s social influence director Tom Bates headed to the SXSW festival again this year. And during the early part of his visit, he caught up Contagion alumus Firtha Hookway for a brief chat on what she’s been up to and what she thinks marketing and advertising types should be focusing on in 2016.
We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.
Adblock users across the world experienced disruption over the weekend, but not through the typical form of advertising. To celebrate World Day Against Cyber Censorship, Colenso BBDO partnered Amnesty international with Adblock to share with users messages of cyber censorship victims.
For this year’s edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea. An opportunity of unbridled creativity is not something agency folk shy away from, and few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB’s titillating reinterpretation of Cluedo.
Māori Television held its new season programme launch yesterday, which kicked off in a “traditional fashion” to the sound of a Karakia, singing and prayer. We had a kōrero with head of content Mike Rehu on what’s in store for the season, operating on a small budget, Māori Television’s response to digital disruption and the importance of Te reo Māori.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s been a fortnight of ups and downs for Volkswagen as its advertising has faced criticisms from the audience and compliments with a win at the AXIS Awards.
VMO joins MediaWords and NZME with its digital screens however, the new kid on the block is taking its advertising to the workplace.
Industry happenings at MYOB, PRINZ, Salt & Pepper, DDB, Bauer Media, Clemenger BBDO/ Proximity and TV3.
Yesterday, across the industry, lint brushes ran over polka dot dinner jackets, dresses were taken out of their protective plastic covers and the nation’s resources of hair wax were unsustainably diminished as the denizens of adland readied themselves for one of the biggest nights in advertising, the Axis Awards. Here’s a rundown of who won what.
Isentia’s Richard Spencer with some tips on how to tap into China’s enormous digital economy through social media.
In both the real world and online world, advertising is rife. Billboards block the view of public spaces while pre-roll ads stand between audiences and their videos. But is there a way to stop it? A public access project, the law and even an app suggest there is.
In 2008 Canadian musician Dave Carroll was travelling with United Airlines. During a layover he heard a fellow passenger remark that baggage handlers on the tarmac in Chicago were throwing guitars. He arrived at his destination only to discover his $3,500 guitar was severely damaged. After an unsatisfactory response from the airline, he used his musical talent to create a song he dubbed ‘United breaks guitars’ with a music video and all. The song went viral and the incident created a PR disaster for the airline. But now, when Googling the airline, there is no mention of the incident. This is an example of the power of search engine optimisation (SEO) and its role in protecting brand reputation. We chat to Pure SEO’s Richard Conway about this idea and the threat of negative SEO.
Young & Shand has injected some humour into the battle against cancer, hoping that people will shave to cure cancer and bad hair.
On International Women’s Day, FABIK founder Angela Barnett stumbled across this ad. And she felt compelled to say something about it.
Around two weeks ago, Facebook extended the reach of its walled garden by launching its Canvas platform in all international markets. We chat to House of Travel’s marketing director Ken Freer about his thoughts on launching his first campaign on the platform.
In the same way Apple aims to revolutionise the world with its products, Sacha Baron Cohen wants to revolutionize the world with his characters.
As the world celebrated International Women’s day and efforts were made to bring a fresh face to the ongoing issue of gender inequality, some found success while another missed the mark.
Following this morning’s news of the resignation of Jane Hastings from her position as the chief executive of NZME, we revisit Ben Fahy’s interview with her at the end of last year. (Look out for ‘long pause’ that hinted at this news).
Many MasterChef contestants quickly fade from view. But, with a big social following, the launch of a popular cookbook and a gig as Woman’s Day’s food columnist, Chelsea Winter has created her own thriving culinary empire. Here’s what she eats for media lunch.
Jane Hastings has resigned from her role as chief executive officer of NZME and current chief financial officer Michael Boggs has been named as her replacement.
Tui has tapped into surf culture to celebrate the launch of its new golden lager in a new spot features views of sunsets, rolling waves and the tagline ‘men in expensive suits’.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel’s digital network.
New Zealand’s travel industry is on the rise and so are the ads.
Special Group chief executive Michael Redwood says business on the other side of the ditch is growing so quickly that he anticipates the Sydney office will employ more staff than the Auckland branch by the end of 2016. And this rapid growth, which has seen the Sydney office grow to 30 staff within 18 months, was recently recognised by Sydney-based Adnews magazine, which declared Special Group the Emerging Agency of the Year.
Sarah Pearce on humans’ insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.
From the outset, the success of KPEX would largely depend on the willingness of media buyers to plug into the exchange and buy the inventory on behalf of their clients. And it didn’t take long for that to happen. Only a short few months after KPEX inventory became available, many major media strategists plugged in and started bidding. Here’s what a few think of the offering so far.
HRV, DOC and Toyota, Monteith’s and Z Energy deserve a round of applause this week.
New Zealand isn’t just a smaller version of Australia, Freedom Australia managing director Tim Schaafsma says. Speaking at Retail NZ’s shop.kiwi event, he explained the distinctions between the two markets that led to Freedom positioning its brand differently in each country.