Do you think the idea of women driving is niche? Do you pose on the beach rather than lie on it? Angela Barnett takes a critical eye to advertising to see how it continues to focus on beauty rather than wit or intelligence.
Rather than being afraid of sparking controversy, brands should stand up for the causes that matter, says Angela Barnett. Even if this means taking the odd jab on the social media chin.
FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.
On International Women’s Day, FABIK founder Angela Barnett stumbled across this ad. And she felt compelled to say something about it.