
KFC’s Colonel has a new, younger look to mark the return of the Nashville Hot Chicken to the menu.
KFC’s Colonel has a new, younger look to mark the return of the Nashville Hot Chicken to the menu.
First Dates New Zealand will be hitting the screen tonight and to celebrate, TVNZ has called in the help of two guinea pigs who hope to find love of their own.
The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.
Plain packaging of tobacco products is a highly debatable topic, with some believing it will reduce smoking rates. Dow Design’s Simon Wedde shares his thoughts on the benefits and drawbacks of plain packaging.
Len Potts, the creative mind behind some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.
The New Zealand Breast Cancer Foundation and Colenso BBDO are marking October’s Breast Cancer Month with a lump that follows women around the internet until they get a mammogram.
Russia’s S7 airline has released a beautiful spot that traverses the depths of the earth to the highest of points to celebrate the ‘best planet ever’.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Loyalty programmes are the latest brand experience to feel some disruption, as brands collaborate or diversify. Elly Strang takes a look New World’s roll out of a nationwide clubcard, and Countdown and AA Smartfuel’s joint loyalty scheme.
It’s been over a week since Spark launched Spark Jump, an initiative to provide subsidised broadband to families in need. We chat to Spark’s GM of corporate relations Andrew Pirie about the telco’s wider social strategy, its purpose and using technology to make a difference.
Instagram ads have only been available in the local market for the last 13 months, and in that time marketers have started to identify some do’s and don’ts on the platform. Here are ten tips from the team AdRoll.
iProspect New Zealand has just added to its client list, following the win of the Les Mills International global performance digital account.
Industry happenings at FCB, 90 Seconds, Fairfax Media and Johnson & Laird.
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
Sam Aldred offers a contrarian view on the perception that Sky is simply a villainous corporate juggernaut hell-bent on keeping tier one sports exclusive.
With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.
MediaWorks has announced the appointment of Glen Kyne as the group’s chief commercial officer, formalising his current position of acting chief commercial officer.
Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.
With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing within just seven months. The results were extraordinary.
Norwegian telecoms company Telia has celebrated its 4G mobile network with a cake decorated by drones in a delightfully messy video dubbed ‘dronekakebaking’.
It’s no secret that marketers are using social media as part of their media mix. What is interesting, however, is how marketers are using social media to learn more about their consumers. We look at some of the key takeaways from a recent study conducted by TNS into marketers’ use of social media.
Illness is in many ways a great equaliser among humans. Regardless of our ambitions, the size of our bank accounts or the number of sit-ups we can do, a bout of a series disease is always a reminder that we are all simply biological entities and that our health is all that really matters. Using this as its premise, Rainger & Rolfe has developed a new heartfelt campaign showing the elation of cancer survivor realising he’s in remission.
‘Who needs to dine out when you can enjoy a restaurant in your own home?’ asks the latest My Food Bag spot just launched via Saatchi & Saatchi.
In today’s media environment, audiences have become conditioned to staged entertainment. Even the best reality TV programmes are set up, which is why this fly-on-the-wall style ad by UK telecoms provider TalkTalk is so refreshing.
Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.
The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other channel. We chat to TVNZ’s Jeff Latch and Andrew Shaw about how they’re planning to address the latter part of this equation.
September was World Literacy Month and to mark the occasion, Burger King New York gave its drive-thru customers a cryptic surprise.
Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.