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Ad legend Len Potts closes his notebook
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Len Potts, the creative mind behind some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.

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The marketing minds behind L&P’s decision to spice up its brand
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With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.

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Data dump: takeaways from the TNS Marketing Monitor study
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It’s no secret that marketers are using social media as part of their media mix. What is interesting, however, is how marketers are using social media to learn more about their consumers. We look at some of the key takeaways from a recent study conducted by TNS into marketers’ use of social media.

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AA Health Insurance reminds Kiwis that health is all that really matters
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Illness is in many ways a great equaliser among humans. Regardless of our ambitions, the size of our bank accounts or the number of sit-ups we can do, a bout of a series disease is always a reminder that we are all simply biological entities and that our health is all that really matters. Using this as its premise, Rainger & Rolfe has developed a new heartfelt campaign showing the elation of cancer survivor realising he’s in remission.

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What H&M’s opening means for local competitors
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Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.

Partner articles
GrownUps grows up
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Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.

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