With more than half a billion users and 200,000 active advertisers, Instagram is expected to top $3.2 billion in international revenue this year. And while we aren’t privy to the exact number of users on the social network in New Zealand, local marketers have certainly been tapping into available inventory to showcase their wares.
As is the case with most digital channels, marketing on Instagram is definitely a work in progress and it will take some time before clear best-practice models are delineated. To put it into perspective, brands have had over 50 years to hone their skills on television and even longer on radio and television, but only 13 months—in the local market, at least—to experiment on Instagram. What this means is that mistakes will invariably be made along the way.
To help marketers along this journey, AdRoll recently developed a report on Instagram, outlining what works and what doesn’t. This is definitely not a catch-all, but what follows are ten tips, curated by AdRoll’s PR and content manager Sophie Randall-Hughes, reminding marketers what they should be looking out for when using Instagram.