Opinion
Why branding is just as important as innovation
Dow Design’s Simon Wedde argues that you should give branding a fair go.
Author Simon Wedde
Opinion
Simon Wedde discusses the ‘bad-ass’ potential of cigarettes with plain packaging
Plain packaging of tobacco products is a highly debatable topic, with some believing it will reduce smoking rates. Dow Design’s Simon Wedde shares his thoughts on the benefits and drawbacks of plain packaging.
News
Think small, move fast: Simon Wedde on why big businesses need to embrace start-up culture
Increasingly, big businesses need to start acting like start-ups, writes Simon Wedde. And that means being brutally honest about how customers experience your products or services—and then improving it.