Movings & Shakings
Movings / Shakings: 18 November
Industry happenings at Sparcmedia, Spark PR & Activate, JWT New Zealand, Omnicom Media Group, PwC, The Instillery and Aquire Online.
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News
TVNZ-NZ Marketing Awards 2016: it’s Only Good at API Consumer Brands
API, the parent of Health Basics and other recognisable brands, took a gamble and launched a new beauty brand to prove the capability of local manufacturers and take on the big guys.
News
The Compendium: 18 November
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
News
Radio survey: RNZ National increases lead over Newstalk ZB and RadioLive
In the wake of last week’s commercial radio celebrations, Radio New Zealand has something to cheer about following the release of its survey results by GfK. RNZ National has maintained its spot at number two for audience reach against its commercial competitors and saw growth where other news stations saw a drop.
Opinion
Right battle, wrong enemy: Sky’s real problem is bigger than NZME, Fairfax or TVNZ
Receptive.tv director Sam Aldred takes a look at the rise of global entities to find the battle between Sky TV and Fairfax, NZME and TVNZ is the wrong one.
News
ASB steps back to make its slogan one step ahead
‘Just do it’, it’s ‘Sure to rise’ and ‘Finger lickin’ good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
News
‘Don’t be shitty’: Vice Media puts its mantra to the test for Tokyo Dry
Vice Media’s sales and marketing director Jamie Brewer says his team has an internal mantra that they try to apply regardless of what type of content they’re producing. “We always tell each other, ‘don’t be shitty,’” he says. And recently he’s put this mantra to the test in a three-part documentary series for Tokyo Dry.
News
PlayStation delivers a dose of epic inspiration
PlayStation is breaking down the stereotype that gamers are slothful, motivation lacking humans in a new ‘Greatness Awaits’ campaign featuring a two minute epic brand film, The King.
News
99 celebrates another account win as it adds Kiwi Property to the ledger
99 is celebrating the win of New Zealand’s largest listed property company, Kiwi Property.
News
SodaStream calls in Game of Thrones to shame plastic bottle users
SodaStream teaches consumers how to not piss off Mother Earth in a clever Game of Thrones Parody.
News
Targeting millennials? Think environmental sustainability and social responsibility
A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it’s about building value through values.
Partner articles
Lance Walker on the addition of GrownUps to Cigna’s marketing toolbox
Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s still early days, Cigna chief executive Lance Walker says marketers across the industry should be following suit and taking the time to better understand this important market.
News
Predicting the Trumpocalypse: Zavy seeks crowdfunding for the next horizon of social media analytics
TRA managing director Andrew Lewis thinks we would have seen Donald Trump’s victory coming if we listened to social media. But how? Zavy is raising funds to create a tool with all the answers.
Features
2degrees’ Roy Ong on sticking with the incumbent, shaking off the challenger mentality and why the ‘big corporates’ are playing the emotional card
Eight months into his new role, 2degrees’ chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He sets aside a few minutes to chat about his plans for the business.
News
Mrs Claus gets in on the action
Santa might be the one riding a sleigh and traveling down chimneys but that doesn’t mean his wife should miss out on the fun of giving, a point Marks and Spencer raises with its epic tale ‘Christmas with love from Mrs Claus’.
News
Harmoney and Contagion visit local Wall Street to talk Kiwi money
Contagion headed to Wall Street to promote Harmoney’s peer-to-peer lending, asking money lenders on New York’s most infamous lending street… wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
News
Sugar & Partners, Phantom Billstickers and Soul unite to save historic land—Updated
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
News
BNZ embraces etymology to make a point about mortgages
When creating a marketing campaign, ‘death’ and ‘pledge’ are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
News
Random acts of kindness, hugs, compliments and TV: Freeview shows the value of freebies
We all like free things. However, the rise in SVODs has made audiences accustom to paying for entertainment. Stepping in to remind Kiwis that content doesn’t have to come at a cost is Freeview, with a ‘How good is free’ campaign by TVNZ Blacksand.
News
Like a Monet masterpiece: Squatty Potty expands its offering
Last year, Squatty Potty went viral for using a prince and unicorn-poop soft serve ice creams to demonstrate how to have the best poop of your life. And now the prince and unicorn are back to give you the best smelling poop.
News
Ads of the week: 15 November
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
News
The Co-operative Bank puts Kiwi kids to the test—UPDATED
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
News
A wasted budget: 20 percent of media touchpoints deliver 80 percent of the impact
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, brands are spoiled for choice these days. The only problem is that a significant amount of budget is being spent on the wrong choices, according to a recent study conducted by TNS.
News
Warehouse Stationery is all about ‘doing’ in the lead up to Christmas
It’s time to tick off those to-do lists according to Warehouse Stationery, which in a new brand proposition by 99 is showing off the capabilities of its products. It’s hope is to build consumers’ emotional connection to the brand and create context for a product range that extends well beyond traditional stationery.
News
TVNZ-NZ Marketing Awards 2016: HPA keeps hearts healthy
With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
Opinion
What brands stand to learn from Justin Bieber
2016 has been the year of Justin Bieber. So how did this once cringe-worthy teenage pop sensation turn into a worldwide superstar, and what can brands learn from his transformation? TRA marketing coordinator Claire Tutill takes a look.
News
Radio survey results: overall listenership stays strong, The Rock bounces back and Newstalk ZB wobbles at the top
It’s that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.
Partner articles
Leon Wratt on the state of radio, the importance of local voices and the emergence of new talent
The radio survey period always arrives as a massive explosion of excitement across the industry. Everyone is declared a winner and cold beverages are handed out like promotional freebies. And as MediaWorks group content director Leon Wratt sits down for a chat, he confirms the radio industry is still as enthusiastic as ever.
News
Pop Art: Sky and DDB turn black screens into works of art with a pop-up channel
Turned off TVs are not typically a source of inspiration, but DDB and the Sky Arts channel want to bring some beauty to blank TV boxes with ‘Art Your TV’.
News
MediaWorks lifts the lid on what’s in store for 2017
MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.