SodaStream teaches consumers how to not piss off Mother Earth in a clever Game of Thrones Parody.

A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it’s about building value through values.

Santa might be the one riding a sleigh and traveling down chimneys but that doesn’t mean his wife should miss out on the fun of giving, a point Marks and Spencer raises with its epic tale ‘Christmas with love from Mrs Claus’.

Last year, Squatty Potty went viral for using a prince and unicorn-poop soft serve ice creams to demonstrate how to have the best poop of your life. And now the prince and unicorn are back to give you the best smelling poop.

With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, brands are spoiled for choice these days. The only problem is that a significant amount of budget is being spent on the wrong choices, according to a recent study conducted by TNS.

It’s time to tick off those to-do lists according to Warehouse Stationery, which in a new brand proposition by 99 is showing off the capabilities of its products. It’s hope is to build consumers’ emotional connection to the brand and create context for a product range that extends well beyond traditional stationery.

It’s that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.

Turned off TVs are not typically a source of inspiration, but DDB and the Sky Arts channel want to bring some beauty to blank TV boxes with ‘Art Your TV’.

While the Internet has become full of people expressing their frustration over the US election, John Lewis is providing some relief with the launch of its Christmas ad ‘#BusterTheBoxer’, which has already gone viral.

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.

Everyone has something to say about last night’s nail biting election and, thanks in a big part to social media, local brands were just as vocal.

Spark Venture’s data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.

As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.