Earlier this year, Cigna acquired the GrownUps website, opening the door to new insights and a greater understanding of the 50-plus market. And while it’s still early days, Cigna chief executive Lance Walker says marketers across the industry should be following suit and taking the time to better understand this important market.
TRA managing director Andrew Lewis thinks we would have seen Donald Trump’s victory coming if we listened to social media. But how? Zavy is raising funds to create a tool with all the answers.
Eight months into his new role, 2degrees’ chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He sets aside a few minutes to chat about his plans for the business.
Santa might be the one riding a sleigh and traveling down chimneys but that doesn’t mean his wife should miss out on the fun of giving, a point Marks and Spencer raises with its epic tale ‘Christmas with love from Mrs Claus’.
Contagion headed to Wall Street to promote Harmoney’s peer-to-peer lending, asking money lenders on New York’s most infamous lending street… wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
When creating a marketing campaign, ‘death’ and ‘pledge’ are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
We all like free things. However, the rise in SVODs has made audiences accustom to paying for entertainment. Stepping in to remind Kiwis that content doesn’t have to come at a cost is Freeview, with a ‘How good is free’ campaign by TVNZ Blacksand.
Last year, Squatty Potty went viral for using a prince and unicorn-poop soft serve ice creams to demonstrate how to have the best poop of your life. And now the prince and unicorn are back to give you the best smelling poop.
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, brands are spoiled for choice these days. The only problem is that a significant amount of budget is being spent on the wrong choices, according to a recent study conducted by TNS.
It’s time to tick off those to-do lists according to Warehouse Stationery, which in a new brand proposition by 99 is showing off the capabilities of its products. It’s hope is to build consumers’ emotional connection to the brand and create context for a product range that extends well beyond traditional stationery.
With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
2016 has been the year of Justin Bieber. So how did this once cringe-worthy teenage pop sensation turn into a worldwide superstar, and what can brands learn from his transformation? TRA marketing coordinator Claire Tutill takes a look.
It’s that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.
The radio survey period always arrives as a massive explosion of excitement across the industry. Everyone is declared a winner and cold beverages are handed out like promotional freebies. And as MediaWorks group content director Leon Wratt sits down for a chat, he confirms the radio industry is still as enthusiastic as ever.
Turned off TVs are not typically a source of inspiration, but DDB and the Sky Arts channel want to bring some beauty to blank TV boxes with ‘Art Your TV’.
MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.
Could viral sensations and interviews with models in pools be heading to TV3’s 7pm timeslot? One of the biggest breakthroughs in MediaWorks’ string of announcements this week is The Project being added to its current affairs fold.
While the Internet has become full of people expressing their frustration over the US election, John Lewis is providing some relief with the launch of its Christmas ad ‘#BusterTheBoxer’, which has already gone viral.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.
Everyone has something to say about last night’s nail biting election and, thanks in a big part to social media, local brands were just as vocal.
Spark Venture’s data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.
The Real Housewives of Auckland was pasted all over social media during its run of ten episodes. And this didn’t happen by accident. Pulling the strings behind the scenes was Auckland based social media agency, Backchat Media. Here’s how it did it.
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
There’s been a buzz on the internet over the last few days as the highly anticipated John Lewis Christmas ad appeared to have launched. However, the 86-second story about a snowman was not the work of the UK retailer, instead it was produced by a student as part of their A-Levels.