The silky voice of Lionel Richie has won over the ears of New Zealanders as well as the latest round of the radio results, with the Breeze overtaking The Edge as the number one station in terms of time spent listening. It was, however, business as usual on the talkback side with Newstalk ZB remaining comfortably on top.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Xero’s CEO shares what he’s learned about building a global company and how tech can be used to promote equality.
Flying Fish is celebrating international recognition of its director Christine Jeffs, who’s been invited into the Academy Of Motion Pictures this week.
It’s London Pride Week and Wieden + Kennedy is celebrating with 100 arse-shaped vases.
Tourism New Zealand has kicked off the first campaign of a four-year strategy to target a greater array of visitors into more of New Zealand’s regions and encourage off-peak travel by tapping into audiences’ holiday dreams.
We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.
Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The first store on Auckland’s North Shore reopened with its new look on July 4.
As Paul Catmur basks in the newfound power of his chief executive status, he muses on one of the few corporate psychopaths he’s encountered in his time.
Shine has added an energy client to its ledger with the win of the Genesis Energy account.
It wouldn’t be a year in advertising if there wasn’t a stoush about who has the best or biggest offering.
Voltaren, Kraft Heinz and The University of Otago show us how it’s done.
The University of Otago has rolled out a new ‘Only Otago’ campaign via Rainger & Rolfe, featuring real students sharing their experiences of student life in Dunedin.
Filthy Rich is returning for season two next week and ahead of the drama that’s set to unfold, TVNZ Blacksand’s rolled out a campaign that gives the audience a good look at the characters and how they might be involved.
Industry happenings at MediaWorks, Anthem, Mana magazine and Napier City Council.
Sports brand campaigns have long been known for sharing motivational messages through male voiceovers. However, Adidas is mixing that up in a new campaign called #FanTheFire.
With media planning an increasingly overwhelming task due to there being so many sources of audiences, The Magazine Bureau is offering a solution for clients and media agencies by bringing together magazines and their audiences to create a range of reachable demographics.
As a former journalist who still likes the weight of paper in his hands, One Plus One Kelly Bennett hopes predictions of the death of print are exaggerated.
All Black Ben Smith goes back to school in a new campaign for Voltaren, to share his knowledge with King’s High School rugby players.
We talk to TVNZ general manager of technology Greg Montgomery about the strategy behind the broadcaster’s recent web revamp.
Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Kettle Corn, Unicorn and Glazed donut are among the fan-created flavours that Oreo’s made in an effort to find its new cookie.
Y&R NZ has developed a new campaign that features a trio of talking babies that take Kraft Heinz’s infant food pouches through a thorough interrogation process.
NZME’s Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country’s eateries with a new campaign to promote its booking and takeaway services.
Sugar & Partners has announced a new communications partnership with New Zealand Natural.
It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.
Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.