Opinion
Reach or engagement – what’s more important?
We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.
Author David Bowes
Opinion
They’re talking, we’re listening. what do New Zealanders talk about on social media?
We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.