Well butter my butt and call me a biscuit, Steve Hansen’s made his acting debut to save the world in an epic Arnott’s campaign. But does one of the clips step a little too close to the sexist line?
Burger Burger is after a new summer uniform and it wants fans to design it for them through a Design Design competition.
As the transparency and brand safety battles wage on, KPEX chief executive Richard Thompson believes it’s more imperative than ever for brands to be selective when choosing where to advertise.
At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Industry happenings at TRA, Dentsu Aegis Network, Go Media and TVNZ.
Facebook has announced four significant hires to its Creative Shop to support the ANZ business.
From a disastrous coffee spill to a waywardly thrown ball, Tower shows that whatever the world does, it can easily undo.
What’s a sure fire way to get your image conscious teens to slow down behind the wheel? Blast some of your favourite embarrassing tunes, of course.
Chinese digital marketing agency United Media Solution (UMS) has been appointed by Vodafone New Zealand in order to engage more with Chinese New Zealanders.
Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook’s growing interest in this space.
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.
From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy’s is advertising on billboards in popular video games.
New Zealand Jerky’s new ‘Serious Meat’ campaign is no laughing matter as comedian Tim Batt’s cow jokes fall ‘udderly’ flat.
Ever pressed ‘send’ on an email too early? We’ve all been there, and now so has The Daily Telegraph which accidentally published a story that Prince Philip was dead (he’s not).
With the foodie revolution well and truly underway, Cheetos doesn’t want to miss out on the fun as it opens its very first restaurant in New York City.
Kudos to New Zealand Jerky, Anchor, Tower, Air New Zealand and Wendy’s.
In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Anchor has unveiled the next round of its ‘Go Strong’ brand platform, via Colenso BBDO, to promote its new range of Anchor Protein+ products as the providers of the strength needed to get through life.
As part of Idealog’s Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here’s Wrestler’s Ben Forman.
Karma Cola and Wellington’s Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
As an industry, focusing on commoditised technology as a competitive advantage is the fastest way to the bottom. What we’ve collectively established is that automated trading desks create low costs for low-value impressions, and that without human intervention these platforms can become a marketing minefield. Well done. Programmatic buying is only as strong as the people manning the controls and at the moment we’re on collective cruise control as marketers drive agency costs down for a specialism that takes hours to deliver. This, in turn, has led to issues with agency transparency.
At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has taken a stand with a bold new positioning that outlines what good looks like in 2017.
Sky put the running back in a marathon in a launch campaign for Game of Thrones season seven.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
Pak’nSave has celebrated its birthday by bringing out Stickman’s super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a SnapChat lens.
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
Wendy’s and Augusto are getting real about bacon addiction in a new camping to promote the new range of Baconator burgers.