Opinion
A Rockit a day? Why it pays to brand fresh produce
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
Author Perry Sansom
Compac’s Perry Sansom reckons that it won’t be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.