Auckland Tourism, Events and Economic Development (ATEED) has released a new campaign encouraging domestic tourists to experience and discover the region’s culinary offering during winter.
A new campaign released by the New Zealand Aids Foundation (NZAF) aims to flip the script on HIV, and encouraging men to stay safe, test often and treat early, as well as drop their load to end HIV.
Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.
Mango’s managing director Claudia Macdonald discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
A good while ago I completed my undergrad at Victoria University. While that puts me in some sort of “highly qualified” percentile, it also makes me the least qualified person currently working at DOT Loves Data. And having come from advertising, the world of data analytics was a whole new space to navigate.
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands, media companies, visionaries and more. Voting closes 6 June.
StopPress sits down with Grant Hyland, founder and managing director of KBR Digital to talk about the Cambridge Analytica scandal, the trouble with digital in New Zealand, and the wild world of programmatic…
Pedigree is bringing dogs and their owners closer together by highlighting their shared passion for food.
It’s the 10 year anniversary of Stickman for Pak’nSave, and Foodstuffs has released an ad to celebrate the milestone.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Dominic (Dom) Quin is joining the Foodstuffs New Zealand team as group general manager of marketing and customer experience, replacing Steve Bayliss who is leaving after seven years with the company.
This week, New Zealand’s PR practitioners gathered to recognise and celebrate best practice at the PRINZ Awards where the Department of Internal Affairs was awarded the Supreme Award.
Interactive advertising revenue reached $244.5 million in the first quarter of this year, with desktop continuing to leading the way according to IABNZ’s revenue report.
oOh!media New Zealand is expanding its digital network into Wanganui and is giving away an advertising campaign to celebrate.
At first glance, the release of MediaWorks’ financial figures this week shows an organisation treading water but slowly moving upwards towards the dry land of profitability. On the surface, a net loss after tax of $5.7 million is not the result hoped for but with the perspective of a loss in the previous year of $14.8 million, the progress is significant.
Often feared as the Freddy Krueger of the business world, disruption is something that strikes fear into the hearts of business leaders everywhere. But is it really something we should fear?
Mazda and 99 are continuing to brandish the brawny BT-50 ute, showcasing its multiple uses from beach trips to boat transport and transporting beastly trevally.
A round of applause for Fisher & Paykel, Mazda, Monteith’s, and Scapegrace.
You’re serving up ads but do people want to see them and are they paying attention? TVNZ’s latest Forecast Study examines the value exchange and how time and money are being traded to watch – or not watch – advertising. General manager of trade marketing Kathryn Mitchell talks us through the research and how broadcast TV came out on top.
Not everyone who subscribes to your emails is going to stay and while some attrition is normal, Adestra takes a look at what can be learned from unsubscribers and what can be done to reduce attrition.
TBWA\New Zealand group managing director Catherine Harris discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
Damon Stapleton gazes across the vast, fragmented media landscape to see that brands that are invisible everywhere are still invisible.
Colenso BBDO and FCB New Zealand have been ranked third and fourth Most Effective Agencies in Asia-Pacific in the Effie Effectiveness Index. Meanwhile, Special Group has been ranked the Most Effective Independent Agency in Asia-Pacific and the sixth Most Effective Independent Agency in the world.
Fisher & Paykel and Alt Group have released a TVC the unveils a new range of kitchen and laundry appliances and cements the brand’s spot as a premium globally renowned brand.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Phantom Billstickers is showing its support for New Zealand Music Month with a series of #MusiciansOfAotearoa posters featuring up-and-coming and underground artists.
Creative shop EightyOne has appointed Chris Bleackley as creative director. While Bleackley has long been part of the picture at EightyOne, he’s now joined to take the helm and is helping to run the ship.
Necessity is the mother of invention, and there’s plenty of innovation happening in the magazine industry at the moment. That’s the theme of the Magazine Publishers Association’s upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA’s Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.
To showcase the talents of its design community, Idealog magazine teamed up with Blunt and Generator to launch the Blunt + Idealog + Generator Umbrella Experiment. I asked Kiwis to submit an umbrella design and winner Bonnie Brown of Studio Bon will now see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.
