Movings & Shakings
Movings/Shakings: 23 April
Industry happenings at TVNZ, ICG, and Wright Communications.
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Opinion
Gray Matters: on demand ads, ad saturation and a new New Zealand reality
Graham Medcalf takes a look at the week that was, covering the advertising opportunity for video on demand services, customer acquisition versus customer retention, and New Zealand’s message to the world.
News
Commercial radio survey: First results for 2019 show overall numbers continuing to climb
The first results of the GfK Radio Survey of the year are out and MediaWorks and NZME have plenty to celebrate with total audience numbers rising since the final survey in 2018.
Opinion
Hello bath bombs, goodbye social media — Why I respect Lush’s decision to leave social media
Hello Bath Bombs, Goodbye Social Media – Why I Respect LUSH’s Decision to Leave Social Media.
StopPress exclusives
Trade Me’s journey takes out March’s Ad Impact Award
March was another great month for advertising, with a wide range of amazing creatives on show. There can only be one winner of the Colmar Brunton Ad Impact Award and this month that went to Trade Me with their new advertisement ’20 years young’.
Features
Going in boots and all: How New Zealand production companies are spreading their wings, putting local creativity on the world map
New Zealand, Aotearoa, Middle Earth, Land of the Long White Cloud. What about Land of the Creatives? Erin McKenzie talks to Flux Animation, ToyBox and Augusto and finds out how our location in the South Pacific is no barrier to local production companies working around the world.
Opinion
Lush just went dark on social media. Did its marketers make the right call?
Lush UK recently released a bold and cryptic message that slammed social media channels, their algorithms and their pay-for-play strategy, and said it would be going dark on their social media channels and talking with their community in other ways. Chief executive of Socialites, Wendy Thompson, shares her thoughts on why this decision by a major brand doesn’t put the customer first.
News
DDB appoints Gary Steele as ECD
DDB NZ has announced the appointment of Gary Steele as executive creative director.
News
Ads of the Week: 16 April
A round of applause Mt Ruapehu, Meadow Fresh, Lion Tokyo Dry, Ronald McDonald House Charities and Hauraki.
News
Ronald McDonald House campaign encourages Kiwis to build forts for awareness
Ronald McDonald House Charities New Zealand has launched a campaign to help families with a child in hospital away from home.
News
Eggs aplenty: Brands drum up enthasiasm for Easter with interactive social and in-store campaigns
No matter how late it falls in the calendar, Easter always gets brands hopping to release an annual round of chocolatey, rabbitty content. With this year’s Easter falling late enough to nearly coincide with Anzac Day, brands have had plenty of time since the last public holiday (Waitangi Day) to launch holiday-related ads and social media posts.
News
Bunnings to launch New Zealand magazine, Lisa Morton appointed editor
Bunnings is to launch a New Zealand version magazine Bunnings Magazine in July, with Lisa Morton appointed as editor.
News
“Lighter than concrete and more flammable than wood”: Fish directors reflect on their industry
As part of StopPress’ Production Month, directors from Flying Fish answer questions about inspiration, career highlights and the format of film.
Opinion
Reach or engagement – what’s more important?
We are often asked what is most important on social – getting ‘reach’ or generating engagement? Let’s explore this a little further to understand the importance of each.
News
The Compendium: 12 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Dave Dobbyn x Japan: Lion turns Tokyo into a Slice of Heaven
Lion’s Tokyo Dry is blending local and Japanese culture, in a new campaign by DDB featuring Dave Dobbyn’s ‘Slice of Heaven’ recreated in Tokyo.
News
Voyager Media Awards 2019 finalists announced
The finalists for the 2019 Voyager Media Awards were announced earlier this week, with Stuff taking the lion’s share of nominations with a total of 84 nominations across 63 categories. Rival media company NZME goes into the awards with 55 nominations.
News
Do you think outside the box: entries now open for the 2019 TVNZ-NZ Marketing Awards
Today the TVNZ-NZ Marketing Awards partners, NZ Marketing/StopPress and Marketing Association (MA) officially opened the call for entries to the 2019 Awards.
News
Tourism New Zealand appoints Mindshare as global media partner
Mindshare has been appointed as Tourism New Zealand’s global media agency partner.
Opinion
Gray Matters: privacy, stereotypes and Sky
Graham Medcalf takes a look at the week that was, covering targeted advertising on Facebook, biases in advertising and the future of sky.
News
Advertising industry asks for greater government regulation of social media platforms
The Association of NZ Advertisers and the Commercial Communications Council has shared a joint release asking for greater government regulation of social media platforms.
Movings & Shakings
Movings/Shakings: 12 April
Industry happenings at Ooh Media, Wave, Spark, Mondelēz International.
Opinion
Why you should stop creating content and start creating experiences
In a world increasingly dominated by digital platforms, customer experience is no longer the sole responsibility of a shop assistant. It expands to all touchpoints including those online. But how can a brand make sure it’s delivering the best possible digital experience? Ryan Brown, head of brand strategy at Ceros, shared his advice at the recent Adobe Summit.
News
Growth needs goodness: Meadow Fresh launches new brand platform
The solo first trip to the dairy is a milestone for any Kiwi kids – and it can be their first taste of independence. Meadow Fresh’s latest campaign celebrates that journey, embracing vulnerability and having the courage to let children have experiences that enable them to grow.
Movings & Shakings
MediaWorks appoints Barry Sadlier as CFO
Barry Sadlier has been appointed to the role of MediaWorks chief financial officer, effective immediately. He has been the acting CFO since January this year.
Opinion
Social media trends for 2019: Fake is out, real is in
Bad news for social media influencers: new research shows that staged, paid endorsements are no longer resonating with audiences, while authentic, user-generated content is. Business strategist Sarah Pearce breaks down how brands can adjust their social media strategy accordingly.
News
Sky remains with DDB
The Sky account remains with DDB after the client met with other agency’s that StopPress believes to be True and TBWA.
Movings & Shakings
Movings/Shakings: 9 April
Industry happenings at Stuff, GroupM, NZ House & Garden, AppNexus and Porter Novelli NZ.
Partner articles
Absolute Analytics: raising the ‘data bar’ in New Zealand
Absolute Analytics managing director Mark McKenzie spends much of his time working to ensure agencies, web developers and clients have the best possible decision-making data at their fingertips. His impressive credentials include being the preferred lecturer for The Knowledge Academy, an industry representative for the Auckland Institute of Studies, a director of MeasureCamp Auckland, and host of Web Analytics Wednesdays.