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Ads of the week: 23 April

Who’s it for: NZME 

Why we like it: Now this video is a behind-the-scenes look at the making of NZME’s latest campaign, Find Your Voice, but it’s a verifiable who’s-who of the media company’s cast lists. It seems unlikely that it’s a coincidence that NZME have chosen to dress its stars in all black, when rival media company MediaWorks launched a new brand ad less than a month ago starring its cast in all white. But monochrome is in, we suppose. As NZME’s broadcasters, journalists and radio DJs proclaim they are just normal people, the question has to be asked: did anyone think they weren’t?

Who’s it for: McDonald’s NZ

Why we like it: There’s never a more important time to celebrate the blessing that is an all-day breakfast than over a holiday weekend. “Alarm clocks be damned'” we say as we force ourselves to lay down the burden of a capitalist society and pretend we can function with more sleep than normal and four straight days of leisure time in a row. While some may crumble under the pressure of filling each luxuriously free day, others take comfort in the security that a Macca’s breakfast will be there for us no matter what the time of day.

Who’s it for: Les Mills

Why we like it: If you are one of the handful of New Zealanders who didn’t gorge themselves on chocolate over the long weekend then this niche ad is just for you! As if sweating it out with the masses wasn’t hard enough, now you can BodyPump to your heart’s content by leading the pack with a nifty microphone and lashings of endurance training under your belt. But this top goal isn’t for everyone, only extremely chipper, attractive exercisers need apply.

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