At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”
Graham Medcalf takes a look at the week that was, covering stereotypes in advertising,
We’ve given the mic to the industry’s future leaders. Heidi Thompson, an account director at Drum, shares her thoughts on adland.
Merkle, Dentsu Aegis Network’s data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).
VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
With Aotearoa the first place to see the sun, Tourism New Zealand’s new brand campaign – ‘100% Pure Welcome – 100% Pure New Zealand’ – has New Zealanders sharing a ‘good morning world’ welcome message every morning for the next year.
The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
Colenso BBDO has taken home three Bronze Lions – two in the Film Craft category for ‘I’m Drinking It For You’ for DB Breweries with Sweetshop and Spark’s spot ‘Wedding’ with Finch Sydney. The third for ‘Kupu’ for Spark in the Digital Craft category.
Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years’ digital marketing experience in some of New Zealand’s top advertising agencies. However. that doesn’t mean she hasn’t made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she’s learnt from all her years in business – and the important lessons she learnt from them.
Overnight Special Group picked up the first Cannes Lion for New Zealand, with ‘Shark Bait’ for Uber Eats taking a bronze in the Outdoor category.
We’ve given the mic to the industry’s future leaders. Georgia Middleton, a writer at Hunch, shares her thoughts on adland.
Sue Squillace has been appointed chief executive of Carat Australia and New Zealand. She joins Carat from Spark Foundry where she held several leadership roles – most recently as chief executive since 2017.
Tourism New Zealand on what sets New Zealand apart, and an opportunity for you to help shape the country’s story.
Pinnacle Life’s first campaign with YoungShand asks Kiwis to think about what makes them feel lucky and take a look at the consequences when they’re no longer there to protect them.
Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we’ve teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.
The first shortlists for the 2019 Cannes Lions have been announced and among the finalists are FCB, Colenso BBDO, Clemenger BBDO, and Special Group.
After a competitive pitch, Vocus Group New Zealand has appointed VMLY&R NZ as its agency partner for Orcon and Slingshot.
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
We’ve given the mic to the industry’s future leaders. Tom Davies, a creative at Special Group, shares his thoughts on adland.
Graham Medcalf takes a look at the week that was, covering accuracy in research, communicate to a socially-conscious younger market, and geo-marketing.
From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.
Labour came to power promising big boosts to public broadcasting but last week’s Budget offered only stop-gap increases “pending major policy decisions.”
Ben Rose, general manager of newspapers at Stuff, reflects on discussions about the future journalism and business models for print at the World News Media Congress.
NZME’s punt on the paywall appears to be paying off, with CEO Michael Boggs saying New Zealanders have put a high value on the importance of quality journalism by backing NZ Herald’s digital news subscription service – the paywall has reached 10,000 subscribers in just six weeks.
GroupM once again has a chief executive role in New Zealand, promoting former Wavemaker MD and GroupM chief operating officer Chris Riley into the position.
Industry happenings at Chimney Group, Pead PR and Sweetshop.
