Following Instagram rolling out a test that removes ‘like’ counts on posts, we go to the industry leaders to get their thoughts on the move from the perspective of users, influencers and advertisers.
The Greens have been forced into a swift apology and backdown on an attack ad they ran against the National Party leader Simon Bridges.
New Zealand Transport Agency’s latest campaign hopes to get Kiwis talking about drug driving in Aotearoa.
There’s been a couple of movements in local production companies this week, with Sweetshop New Zealand announcing Fiona King’s promotion to director of productions and the appointment of Kate Roydhouse to co-executive producer.
From living with their parents to being the parents themselves, the Millennial generation is a great deal more diverse than the headlines about avocado toast and being lazy suggest. In its latest Forecast study, TVNZ put the spotlight on Millennials to learn that one marketing message won’t work for them all.
In the wake of New Zealand’s Women in Media (WiM) Group launching, we talk to its board about the idea behind the group and how it’s promoting diversity in the industry.
June was an amazing month for advertising and picking a winner was extremely difficult. However, there can only be one winner of the Colmar Brunton Ad Impact Award and this month it goes to Milo with their new TVC ‘Classic NZ Taste’.
Hunch founder and managing partner Michael Goldthorpe asks why CX has such an over-emphasis on tech and an under-understanding of people.
MediaWorks chief content officer Andrew Szusterman has announced his resignation from his role.
What happens if we run that campaign? Who’s going to be affected if we make this change? How do we know what good looks like? Data can be a valuable asset, helping drive business effectiveness and decision-making. Yet businesses often fail to ask the right questions of their data in order to realise its ultimate potential.
Here are the top five questions you should be asking your data analysts in order to get the most out of your data.
In the last 97 years, the world has suffered the Great Depression, countless wars, the rise of tyranny, innumerable natural and man-made disasters and political scandals. We’ve mourned the rise of terrorism and celebrated the invention of the internet. We’ve put humans on the moon and explored that last frontier, oppressive regimes have fallen and human rights milestones have made history. Throughout it all, one thing has remained a constant of bathroom magazine baskets and rest home libraries: Reader’s Digest.
Caitlin Salter talks to Australiasian group editor Louise Waterson about how this general interest publication has stood the test of time, and what the future holds.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Adobe, Method, Colenso BBDO, and Pead PR.
Instagram will test the removal of ‘likes’ from New Zealand-based users’ content from today.
The viewers have spoken, and New Zealanders have named their favourite ads on television, covering off weddings, birthdays, bank heists and everything in between.
Graham Medcalf takes a look at the week that was, covering stress in the industry, digital talent, as spend on Facebook and safety around celebrities.
Do agencies work with clients like genuine partners that invest in useful outputs and creative thinking to help brands and businesses grow? Or are they more like lawyers and accountants: a necessary contract resource? Erin McKenzie looks at IP partnerships, and how agencies and clients are sharing the load for better results and rewards. Part two of two.
Total digital revenue in New Zealand continues to climb, reaching $275.4 million in the first quarter of 2019, achieving 12.6 percent growth on the same quarter in 2018, following five consecutive quarters of double-digit growth.
Wrestler founder Ben Forman attends the Forbes 30 under 30 summit in Hong Kong, and comes back with a new dream for New Zealand.
Are you focused on B2B, B2C, or B2E (everything, everyone, everywhere)? At Adobe’s 2019 Symposium in Sydney last month, Will Griffith, head of Australia and New Zealand for Marketo Engage at Adobe, took to the stage with Kae Hum from its client Uber for Business to talk about how Marketo Engage is helping marketers and sales teams identify potential customers and nurture them along the decision-making process.
Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.
Simon Moutter has just wrapped up a seven-year tenure at Spark, where the changes the company has gone through under his reign are nothing short of radical. From its name change (Telecom to Spark) and its operating model (traditional to agile), to its culture (publically called out to inclusive) and its structure (monopoly brand to many). Elly Strang sat down with Moutter had a candid chat about his journey to CEO and how one of his biggest lessons was he couldn’t solve a culture issue with process and strategy.
When Kiwibank went to market and asked for agencies to get involved with an ‘unpitched’ pitch process, some of the best agencies, one-man-shops and consultancies threw their hats into the ring. After a thorough process, Kiwibank has appointed 99 as its lead strategic and creative agency partner, responsible for all above the line brand and retail work.
Colenso BBDO head of transformation Edwin Rozells looks into how client marketers can improve their customer experience efforts with the open customer architecture.
‘Freedom in Broadcasting without Harm’ is the newly-stated mission of our most powerful media watchdog. The BSA is also asking if broadcasting standards need to change after the Christchurch mosque attacks. This could be controversial against the backdrop of increased angst about hate speech and freedom of expression these days.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Radio Hauraki will be observing a ‘No Talk Day’ on 9 August in association with Movember Foundation New Zealand, following a similar initiative by Triple M Australia.
Graham Medcalf takes a look at the week that was, covering 25 years of digital advertising, agency/client relationships and understanding audiences.
