People point the finger at politicians, platforms and the news media for the spread of fake news and misinformation, but an expert tells Mediawatch the PR industry’s role usually goes under the radar – and an ethics upgrade is urgent.
In June Lotto NZ released its Powerball commercial, ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. However, the ad turned out to be something a little more. A month after its release Lotto NZ revealed that the ad was actually a ticket.
Hot from the printers, the latest issue of NZ Marketing arrived on our desks this week and will soon be on its way to subscribers. Celebrating all winners of the 2019 TVNZ-NZ Marketing Awards, the 100 pages feature all the award-worthy strategy, as well as a look at the state of marketing in New Zealand.
Our weekly wrap up of good things, nostalgic things, and empowering things from inside the Intertubes. Tirohia te reira, check it out.
Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other’s audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.
With the 2019 Rugby World Cup beginning in Japan this weekend, TAB has launched its Try Time campaign ahead of the opening games.
The third nationwide GfK radio industry survey for 2019 shows Radio New Zealand audience numbers remain strong – with 669,600 New Zealanders (10+) tuned in to RNZ National and RNZ Concert each week.
Sydney-based PR and brand engagement agency CampaignLab has announced it has made the leap across the ditch, launching the business in New Zealand. Sophia Berry-Smith, who joins from her previous role as head of communications at Stuff, has been named CampaignLab’s first appointment in New Zealand. She will lead key accounts in-market, while helping establish and grow the brand locally.
WPP AUNZ has merged PR agency PPR with global communications agency BCW (Burson Cohn & Wolfe). The newly merged business will be led by Pamela Klioufis, managing director of BCW’s Australian business.
Anyone in New Zealand who looks at extremist content on Facebook will in the future be directed to websites helping people to leave hate groups.
Lumo gives a few design tips and tech-led techniques for creatives on how to stand out, increase engagement and communicate brand values when using digital out-of-home.
Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment
for advertisers, and how they are tackling the changing industry head-on.
Last week, DB Breweries was crowned the Supreme Award winners of the TVNZ-NZ Marketing Awards, while Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame. Check out all the glorious winners moments here.
Aaron McMinn grew up exploring visual mediums and turned that passion into a job when he entered agency land. Today, he’s a creative director at Wunderman Thompson but not all his creative pursuits are for clients. Some are for himself. Erin McKenzie talks to McMinn about his extra-curricular projects and how they’re benefiting and his client work and agency.
IABNZ has released its H1 results, posting an advertising revenue growth of almost 13 percent. This growth is consistent with the second quarter of this year and the same time in 2018, reaching the same 12.7 percent in advertising revenue for the year-on-year basis.
Time Out Bookstore’s manager Jenna Todd was a speaker at the Magazine Publishers Association’s 2019 magazine conference ‘Thinking Forward’ held in July. StopPress visited Todd at the store and discussed similarities between independent bookstores and magazines, engaging with the local community and selling socks.
Stanley St has welcomed Andrew Reinholds to its senior leadership team as head of media. In the role, Reinholds will be building on an already enviable media offering, honed by former incumbent Rachel Cormack.
Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.
In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.
Get out the tissues. Vodafone is celebrating the possibilities of 5G in a beautiful campaign by DDB dubbed ‘Huxley’.
Our weekly wrap up of good things, strange things, and slightly depressing things from inside the intertubes. Tirohia te reira, check it out.
An intriguing new body of research, which records how media impacts brain activity, has provided new insights into the best ways to structure advertising campaigns across multiple channels.
DB Breweries has taken out the Supreme Awards at this year’s TVNZ-NZ Marketing Awards for their ‘Reviving a Legend – Tui’s Stepchange Into RTDs’ marketing initiative. Meanwhile, Jo Mitchell from McDonald’s New Zealand was celebrating her Marketer of the Year win and Philip Poole was inducted into the Marketing Hall of Fame.
These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.
The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.
Clemenger BBDO and Warmer Kiwi Homes have banded together to promote the second phase of the Warmer Kiwi Homes grant.
August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’.
We asked some smart folk across the industry for their thoughts on some of the industry’s hot topics.
Wanting to inspire and celebrate dynamic and interactive creativity in the digital outdoor space, Lumo has created The Pixel Awards. StopPress sat down with co-founder and chief executive Phil Clemas to talk digital opportunities, breaking down barriers and growth.
