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CampaignLab launches in New Zealand

Sydney-based PR and brand engagement agency CampaignLab has announced it has made the leap across the ditch, launching the business in New Zealand.

The move looks to capitalise on the company’s recent growth in the New Zealand market, having secured a number of new business wins including Fiji Airways and OPPO New Zealand.

It also enables CampaignLab’s current clients to take advantage of its unique approach to communications and brand engagement across both Australia and New Zealand. The company will be based in Parnell.

Andy Scales, director CampaignLab, says it’s been waiting for the perfect time to jump across the ditch to New Zealand and make its mark.

“There couldn’t be a better time than now, as we look to keep up the momentum and continue to grow. 

“As an independent agency, our growth has come as a direct result of delivering world-class strategies, campaigns and engagement activities for clients. Not only have we seen a need to offer these services to our current customers that operate across ANZ, but we also want to show the local market what CampaignLab has to offer and replicate our Australian success in New Zealand.”

Sophia Berry-Smith, who joins from her previous role as head of communications at Stuff, has been named CampaignLab’s first appointment in New Zealand. She will lead key accounts in-market, while helping establish and grow the brand locally.


Sophia Berry-Smith

“Joining CampaignLab is an amazing opportunity and I am looking forward to creating a world-class team that delivers campaigns that have real impact for clients,” Berry-Smith says.

“To date, CampaignLab’s success in the Australian market has been driven by the teams’ ability to develop creative campaigns that help clients join the conversation and create genuine connections with their customers. I’m excited to bring this model to market and expect it will resonate well with brands operating in New Zealand.”

While CampaignLab specialises in fully-integrated campaigns, it also offers a range of standalone services including PR, social, digital and content marketing, graphic design, video production and experiential.

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