Andrew Reinholds joins Stanley St as head of media

Stanley St has welcomed Andrew Reinholds to its senior leadership team as head of media. In the role, Reinholds will be building on an already enviable media offering, honed by former incumbent Rachel Cormack.

Reinholds was formerly the managing partner of OMD New Zealand.

Under his leadership, OMD won Campaign Asia’s Media Agency of the Year for four years running. Previous to this, Reinholds was the head of strategy, during which time OMD was the second most awarded New Zealand agency at the local CAANZ Media Awards.

About his new role, Reinholds says he’s excited to be coming back home to a full-service environment.

“I’m even more excited at the opportunity to be part of a 100 percent independently owned, full-service agency.

“After spending the last 20 years in a holding company, the idea of being a true challenger in the market feels incredibly invigorating and refreshing.

“Now, more than ever, clients are demanding integrated creative and media thinking. Quite clearly, the full-service model is best positioned to deliver this promise.”

Stanley St’s newly appointed managing director Ian Rodney adds it’s looking to develop an evolved creative and media partnership embracing data, content and technology, to better meet clients always-on needs, and Reinholds will be key to this offering.

“This is a very unique and exciting situation for the team. Leveraging our existing offering, then coupling it with top talent and the independence to chart our own course, evolve, differentiate and meet the pace of a rapidly changing market.

“We are all looking forward to having Andrew’s experience in the agency. He will be an invaluable resource for not only our client’s but also the wider Stanley St group. As a leader, he has a reputation for elevating company culture and inspiring success. The Fall has been added to the playlist.”

Reinholds will join Stanley St in October, taking up a national role across Stanley St’s Auckland and Wellington offices, and leading a 25 person omni-channel media team.

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