Opinion
Want the economy to keep going? Purchase with purpose
Photo: Pastrami & Rye. You may have read one or two articles recently that suggest the economy isn’t going all that well. That a new C…
News
Dentsu Aegis Network and NZME bring live Covid comparisons to NZ Herald
Dentsu Aegis Network alongside NZME are now powering interactive, real-time Covid-19 charts and graphs within NZ Herald articles to show the comparison between New Zealand and…
Partner articles
Radio Week: The frequency of radio – a friendly companion
From the imagination inspired by serials and soaps to the banter brought on by office jams, radio is a classic Kiwi companion. StopPress chats to radio…
News
Phantom Billstickers campaign combines advertising and food shopping
Phantom Billstickers has mapped out both its billboard locations and the various supermarkets around the country to assist marketers in reaching the many people grocery shopping.…
News
Magazine engagement grows during lockdown despite being deemed ‘non-essential’
It was a disappointing blow to the publishing industry when the New Zealand Government deemed magazines and their distribution ‘non-essential.’ However, despite this call, early reports…
Opinion
Scared of change? Throw some creativity at it, that’ll work.
I have watched my fair share of apocalyptic movies over the years and I have been pleasantly surprised to see the difference between fiction and reality. …
News
OMANZ announces Mike Watkins as new chair
JCDecaux’s Mike Watkins was named by OMANZ today as its new chairman. Watkins takes up the new position following oOh!media’s Nick Vile who has now moved…
News
OMANZ calls us to stand proud for ANZAC
OMANZ with support from GO Media have banded together to support the Returned & Services’ Association (RSA) and NZ Defence Force ‘Stand at Dawn’ campaign. The…
News
Radio Week: The unsurprising endurance of good radio
The death of radio was cited over 60 years ago when television first came to New Zealand, yet from then it has only grown from strength…
News
JCDecaux and Audi promote social distancing
Seen across JCDecaux’s nationwide network, car retailer Audi and the OOH company has been promoting proper social distancing. The four rings in the usual logo of…
Opinion
Intentionally unlearn everything you know
The internet is awash with fast-moving-motion-memes right now. You know the ones, the ones. They’re snapshots of snapshots of short-form thoughts from strangers we’ll never meet…
Opinion
What I hope to hear more and less of following these ‘unprecedented times’
In these uncertain times, we have adapted to cope. Yet our adaption has brought forward certain changes that our team has decided we would both never…
News
IAB report: 80 percent of businesses changing strategies due to Covid
Run by IAB NZ, this survey of over 100 agency and advertiser members and key stakeholders, most of whom are deemed non-essential, provided insights into the…
News
Mango secures ghd partnership
Mango Communications announced it has been chosen to represent the ghd brand across Australia and New Zealand. The agency has been working with ghd for the…
Opinion
The return of the art of the soft sell
Let’s face it. Agencies are in the business of selling. Generating leads, building brands, driving clicks, engagement, quotes, foot traffic, responses. Its all selling and selling…
News
Clemenger BBDO and Finch show the efforts towards empty
Clemenger BBDO, Finch, and Unite Against Covid-19 have released an eerie look into Kiwi efforts to abandon our favourite places for the sake of a better…
Partner articles
After lockdown, be the first cab off the rank
Pictured; Co-founder Ondrej Havas As things slowly shift back towards a new normal, Co-founder of subscription-based video service VideoTaxi, Ondrej Havas, takes us through their efforts…
Opinion
Simple strategies to explore right now on social media
It’s not surprising that people are spending more time on social media now. 47 percent of people surveyed by Global Web Index say they have been…
Uncategorized1
Ads of the week: April 21
ThinkTV, Augsto and DDB have all shown love to New Zealanders this week, and we couldn’t be prouder to be Kiwi. https://www.youtube.com/watch?time_continue=1&v=HGp_ti1NtXs&feature=emb_title Who is it for:…
News
Talk about warm-fuzzies: DDB and The Warehouse release teddybear campaign
DDB and The Warehouse have teamed up to bring a heartwarming campaign to our screens. Dedicated to the nationwide bear hunt that has kept children entertained…
News
Augusto and Wendy’s thank our essential Kiwi warriors
Augusto and Wendy’s have teamed up with the food retailers long term partners The Warriors to thank our essential workers. Speaking from their homes while also…
News
ThinkTV gives special thanks to advertisers supporting media
ThinkTV has released a TVC especially thanking the advertisers who have continued to advertise during the lockdown, and in turn, have supported New Zealand media. The…
News
Mitre 10 campaign encourages lockdown DIY with #letterboxmakeover challenge
With the amount of free time on everyone’s hands at the moment, Mitre 10 has set out the #letterboxmakeover challenge for Kiwis to redesign their mailboxes…
News
Stuff opens up for readership donations
Stuff has announced today the launch of its financial call-out to readers in order to support local journalism. The call out asks readers to contribute, so…
Opinion
DOOH audience metrics: Why real-time data is critical
It seems a long time ago since our government imposed Covid-19 alert level 4, essentially consigning us all to stay at home for four weeks. Who…
News
So close yet so far: Publicis and Heineken encourage socialising responsibly
Created by Publicis in Italy and shared around the world, Heineken’s new campaign highlights the importance of keeping apart so we can be together again. The TVC…
Opinion
The PR lessons of lockdown comms
As I watched PM Boris Johnson’s speech on Monday morning, just following his discharge from hospital after contracting Covid-19, I was taken aback – not only…
News
NPA announces Michael Boggs as chairman
The Newspapers Association (NPA) have announced that Michael Boggs, CEO of NZME, has taken up the position as chairman for the association. Replacing Phil Eustace who…
News
Dentsu Aegis Network NZ has the industry covered with Covered-19
In an effort to provide clarity to the market, Denstu Aegis Network NZ has launched an up-to-date online hub, Covered-19. The website came from the need…
Opinion
When it comes to marketing, counting cards beats throwing dice
Editors note – This was supplied to NZ Marketing Magazine pre Covid-19. Thanks to Daniel Kahneman the idiosyncrasies of human behaviour are increasingly well known. A…