So close yet so far: Publicis and Heineken encourage socialising responsibly

Created by Publicis in Italy and shared around the world, Heineken’s new campaign highlights the importance of keeping apart so we can be together again.

The TVC which is set to hit New Zealand screens next week shows the usual closeness we keep our social circle, yet encourages Kiwis to keep their distance and respect the bubbles we are in.

The spot, an Ode to Close talks to socialising responsibly, and the idea that being apart is really the best way to help us come back together.

Due to run for a month, the campaign is set on digital from today, and TV from April 22

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