In an effort to provide clarity to the market, Denstu Aegis Network NZ has launched an up-to-date online hub, Covered-19.
The website came from the need to provide clearer information for clients and colleagues and how it would effect everyone involved.
Dentsu’s chief commercial officer, Rachel Anderson-Cormack says so the aim of Covered-19 is to provide clients and the wider marketing industry with clarity in a confusing time.
“Over the next three months, we will be speaking to 400 New Zealanders every week, to better diagnose the conflicting needs and drivers, motivating consumer behaviours at various stages in the unfolding Covid-19 crisis.
“This dialogue will allow us to discriminate between short-term needs, that will come and go, and the more enduring and fundamental changes. All with the goal of enabling brands and businesses to return to growth in the ‘New Normal’.
“We’ll be examining these cultural and societal shifts through three lenses including ‘The New Essentials’, ‘The New Me’ and ‘New Systems’,” says Anderson-Cormack.
In addition, the up-to-date online hub will be populated with expert opinions and advice from Dentsu and industry leaders, as well as current local examples and case studies of work that the Dentsu Aegis Network has turned around in record time for many of their clients including ASB, Meridian, Subaru and internal engagement.
Lydia Kronawetter, client experience director at Isobar, has led the Covered-19 team in the development of the hub in just two weeks and believes now more than ever that clients, colleagues and consumers need a point of difference. “We need practical advice that is distilled into an easy to read format,” she says.
“We’re craving the sound bites, the quick dos and don’ts that will get us through this time and a promise that this advice will constantly be updated and refreshed so we can apply these examples to our own businesses, where relevant.
“Ultimately, this is the aim of COVERED-19, that we have you covered with all you need to know, when you need to know it,” says Kronawetter.