Stuff has announced today the launch of its financial call-out to readers in order to support local journalism.
The call out asks readers to contribute, so that Stuff may continue to bring its top journalism to its audience.
“Trustworthy news and information have never been more important,” says Stuff chief executive Sinead Boucher.
“But despite record demand for journalism, news media is facing a dramatic decline in the advertising revenues that have traditionally funded it. We need to rely more directly on the support of readers.”
Boucher says Stuff has always been grateful for readers support, but now contributions mean readers can now show the importance they place on the value Stuff provides.
“We’ve seen the reader contributions model at work in many respected international and local media companies,” says Boucher. “We hope people who choose to support us will do so because they value the role of journalism in our society and want it to continue.”
“A healthy democracy needs a healthy media eco-system to fulfil the role of the fourth estate. It has never been more important that journalists can continue to hold those in power to account for their decisions and to sort the facts from the fake news and tell the stories of New Zealanders.”