News
JCDecaux launches digital tool OPTIX
JCDecaux has launched a ground-breaking new proprietary creative effectiveness tool, JCDecaux OPTIX, which uses machine learning to review the visual effectiveness of creative to predict its…
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Partner articles
Magazines and advertising: What does the future hold?
A quick-fire download with Ovato Managing Director Paul Gardiner about the aim of Ovato Media Bureau, why there needs to be someone waving the magazine flag…
Movings & Shakings
D3 welcomes four new hires
Independent media agency D3 has appointed four new team members, as well as announcing a relocation to offices in Parnell after a period of new business…
News
Perceptive win big at RAEAWARDS
Last Friday, customer insights agency Perceptive gathered at FISH at the Hilton, Auckland for the 2021 RAEAWARDS – and took away a trifecta of awards. The…
Opinion
The looming changes to identity management: Why you need to care if you work in digital advertising
Mi9’s Managing Director Rhys Heron writes about the upcoming IDFA and cookies changes from Apple and Google, and how these are going to fundamentally shift the…
News
2degrees continues asking Kiwis if their telco is charging them for a 13th ‘month’
2degrees is nudging its bold campaign from the start of the year dubbed ‘Unfair-uary’, challenging rivals on how they charge their customers for monthly prepaid plans.…
Campaigns
Firstgas announce carbon zero future with help from Augusto
Firstgas have teamed up with Augusto to share their announcement that they are heading to a zero carbon future with a brand new campaign launching this…
Movings & Shakings
John Marshall joins Special as Joint GM
Special Group has announced the appointment of John Marshall as Joint General Manager, New Zealand. Marshall joins from WiTH Collective where he has been General Manager.…
News
State, Colenso BBDO reveal which days of the week we’re mistake-prone
New research from State Insurance suggests Kiwis are more likely to flood the house at the start of the week. In its latest campaign, State crunched…
Movings & Shakings
MediaWorks appoints Head of Insights
Brad Gladding has been appointed by MediaWorks as the company’s Head of Insights. Gladding has 20 years’ experience in research and insights roles, joining MediaWorks from…
News
oOh!media gets audiences ‘Pump’ed
This week, oOh!media’s innovation offering, oOh! Studio created and installed a high impact special build for Pump’s range of flavoured sparkling water. After months of development…
News
A cool collaboration for PURE New Zealand Ice Cream and Domino’s
Here’s the inside scoop from Domino’s – the company has teamed up with PURE New Zealand Ice Cream, adding locally made, award-winning ice cream to the…
Campaigns
Strategy inspire self-belief with UC Believe U Can film
University of Canterbury (UC) and Strategy Christchurch have created a film to inspire prospective, current and past UC students to celebrate the power their own self-belief has to shape…
News
FCB, Jockey, Farmers and Testicular Cancer NZ team up on ‘Remundies’
Testicular Cancer, the most common form of cancer affecting men aged between 18 and 39, gets a kick in the proverbials with the creation of Remundies,…
News
Flying Saucer teams up with Master Plumbers on new TVC
Wellington-based production company Flying Saucer recently worked with Master Plumbers on the brand’s new TVC spot. Speaking to StopPress, Flying Saucer Founder and Director, Hamish Johnson…
News
OMG partners with TikTok in NZ
TikTok For Business and Omnicom Media Group (OMG) have carried out a closed beta testing partnership throughout Q1 of 2021, to launch the TikTok Ads Manager…
News
OMD NZ wins big at Festival of Media APAC Awards
The Festival of Media APAC Awards has been celebrating the best in class in media and marketing for the past 11 years across the APAC region.…
News
Hoop embarks on new co-packing solution
Kiwi brand activation company, Hoop, has acquired the New Zealand based assets of Australasia’s largest co-packer, LJM, and embarked on its own dedicated in-house co-packing solution.…
News
NZ’s 2020 digital advertising revenue up almost 21 precent
IAB New Zealand total digital advertising revenue grew by almost 7 percent in 2020 over the previous year. (Source: IAB New Zealand Q4 2020 & FY…
Movings & Shakings
Pitchblack welcomes three new faces
New business wins and growth within the existing client portfolio, Pitchblack Partners has welcomed three new hires in positions across the business. After eight years at…
News
Discovery appoints ANZ leadership team
Discovery, Inc. has announced its Australia and New Zealand leadership team, its first move towards combining its businesses across the region into one organisation spanning both…
News
Entries now open for the 2021 TVNZ-NZ Marketing Awards
NZ Marketing magazine in partnership with the NZ Marketing Association are excited to announce the launch of the 2021 edition of the TVNZ-NZ Marketing Awards. These…
News
Scroll Media signs exclusive with Auto Trader
Scroll Media has won the rights to rep leading automotive site Autotrader.co.nz advertising exclusively. On a monthly basis, Auto Trader receives 200,000 unique users per month…
Movings & Shakings
Culture welcomes senior hire from New York
Social media and content agency Culture, part of the Stanley St Group, has announced the appointment of James Douglas to the newly created position of Head…
News
New agency Remade launches, picks up part of Bayer
A new Ponsonby-based creative agency, Remade, has officially opened for business and announced its appointment to the agency roster of Bayer. Founder and creative director Clara…
News
Subway unveils logo-free billboards
They say a picture is worth a thousand words, so Subway New Zealand has launched a brand-first marketing campaign with a series of non-branded billboards popping…
News
NZME’s radio interns launch audio network
NZME’s 2021 Radio Internship team have been tasked with one job – to build New Zealand’s newest digital audio network, and choose what it sounds like.…
News
Remix releases Autumn issue off the back of biggest issue ever
Kiwis love to support local more than ever – and it’s showing. More New Zealanders are buying magazines and engaging more deeply with publications, according to…
Movings & Shakings
Sweetshop & Green hire two new top talents
Sweetshop & Green has bolstered its team with the new appointment of Alice Burgin as Documentary/Factual Executive, while also promoting Ester Harding to Head of Drama.…
News
Republik welcomes campaign success for the launch of Regal Maple Smoked Salmon
At the start of summer, the Regal Salmon team launched their new range of Maple Smoked Salmon products, with Freemans Bay indie Republik and NZ King…