MediaWorks appoints Head of Insights

Brad Gladding has been appointed by MediaWorks as the company’s Head of Insights. 

Gladding has 20 years’ experience in research and insights roles, joining MediaWorks from Foodstuffs where he was Head of Customer Insights & Intelligence. 

He also has extensive experience in the media industry having spent 10 years at APN/NZME heading up its Research & Insights team between 2013 and 2016. 

Gladding started with the MediaWorks commercial team today, reporting to Commercial Director Liz Fraser, who joined the company at the beginning of last month. 

Brad Gladding and Liz Fraser

Fraser says: “I’m really excited to welcome Brad’s extensive skill set to the MediaWorks team. Brad will play a key role delivering insights that will inform strategic decisions across the business.”

Gladding says: “I’m thrilled to have the opportunity to get back into the dynamic world of media. 

“It is such an exciting time to be joining the incredibly talented team at MediaWorks, and I can’t wait to work with some of the most engaging brands in the country.”

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