John Marshall joins Special as Joint GM

Special Group has announced the appointment of John Marshall as Joint General Manager, New Zealand.

Marshall joins from WiTH Collective where he has been General Manager. He has also worked on the ASB account which has been lauded as category leading over the past 12 months both here and abroad.

Prior to this role, Marshall ran the Lion and Coca-Cola accounts out of Sydney where he won multiple Cannes Lions for Coca-Cola’s ‘Colour your Summer’ and ‘Gay Pride’ campaigns.

Marshall is the latest in a series of senior hires. These include the strengthened the account service team with the addition of Lead Business Partner Callum Walker, together with Group Business Directors Hugo Parcell, Priyanka Patel, Caroline Logan and Emma Richardson.

“The traditional agency model often sees agencies win work and retrospectively hire staff to service that work.  However it leads to service issues for your existing clients, and stress to your existing team,” says Tony Bradbourne, CEO at Special Group.

“We’re committed to growing Special Group responsibly – where the success of our existing clients and staff is paramount – and that means proactively investing in senior leadership to fuel our next phase of growth.  John’s an exceptional leader with a track record of creating incredible creative work on whatever brands he leads.”

Marshall says that he is incredibly excited to be joining the Special team. “I’ve been a massive fan of their work both here and abroad and what struck me was not only their drive to make work that makes a real difference to their client’s business, but to do it in the right way. They are a great team, who want to make great work that works,” he says.

The indie agency with has reportedly grown revenue and increased staff numbers by 24 percent on the back of successful and award-winning work including ‘Good Morning World’ for Tourism New Zealand.

“We are really lucky to work with some incredibly ambitious clients who come to Special to create campaigns that really make a difference. Key for us delivering those results revolves around us having the best senior talent in the country, across every part of Special.  We believe that Storm and John will lead the best account service offering in the market, and make our work better whilst giving our clients the senior leadership they expect from Special,” adds Michael Redwood, Managing Partner at Special Group.

Marshall takes up his position on May 18 and will work alongside Joint General Manager, Storm Day.

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