The Festival of Media APAC Awards has been celebrating the best in class in media and marketing for the past 11 years across the APAC region. The jury spent over twenty hours convening in the virtual world over four days to deliberate over the winners which were announced at a virtual awards ceremony last week.
OMD New Zealand won the prestigious Grand Prix for Campaign of the Year with Unite Against Covid-19, which impressed our jury racking up an impressive three gold trophies in the Effectiveness Award, Best Communications Strategy and Best Integrated Campaign, as well as winning a Bronze for Best Use of Data & Insight.
“The jury found it particularly interesting to see how brands had pivoted and transformed over the past year during the pandemic. This is reflected in the success of the ‘Unite against Covid-19’ campaign by OMD New Zealand, a strategy introduced by the New Zealand Government, which was swiftly implemented to spread a message of safety and slow the rate of infection. A fantastic and well-deserved victory for the OMD team in New Zealand,” commented Louise Byrnes, Head of Awards, Festival of Media.
The efforts seen this year from our entrants is further evidence of the impressive work taking place across the APAC region – with agencies still able to present remarkable and competitive campaigns, through the most difficult of years.
The judging sessions were expertly chaired by: Sarah Weyman, Director Digital Partnerships at Nike, Yves Brianais, Vice President Marketing Asia-Pacific at Colgate-Palmolive, Soyeon Kim, Director of Marketing at Huawei Consumer Business Group and our fourth Jury Chair was Siddhartha Butalia, Chief Marketing Officer at AirAsia. The jurors comprised of diverse and influential figures from a range of companies including: TikTok, Adidas, LEGO Group and Japan Airlines.
A complete list of winners can be found here.