Last Friday, customer insights agency Perceptive gathered at FISH at the Hilton, Auckland for the 2021 RAEAWARDS – and took away a trifecta of awards.
The agency came away from the evening with a platinum award for their data science and strategy work with Xero in the Business to Business category, a second platinum award in the Media category for their Burger King App project, and a gold award in the Consumer Services category for their customer intelligence work done alongside Contact Energy.
On the Burger King entry, which grew app revenue by 90 percent, the 2021 RAEAWARDS judges said: “Tapping the wealth of information captured about Burger King’s Mobile App users required adding other data and a lot of modelling from Perceptive. The results were clearly worth it with actionable insights achieved.
“A great example of a research agency contributing at a strategic and operational level improving organisational capabilities and outcomes.”
The RAEAWARDS are New Zealand’s only research awards and recognise effective research, data and insights generation.
This year marks the 21st year of the awards since its inaugural event in 2000 and saw 54 entries across 10 categories.
Daniel Shaw, Managing Director at Perceptive, says: “The awards secured last Friday are a fantastic result and testament to the team’s hard work and ingenuity.
“I’m continually inspired by the talent our team displays for all of our clients every single day. It is pretty special to be independently recognised for award-winning work—and to reflect on the incredible impact it has for our clients.”
