New agency Remade launches, picks up part of Bayer

A new Ponsonby-based creative agency, Remade, has officially opened for business and announced its appointment to the agency roster of Bayer.

Founder and creative director Clara McLaurin says: “We’re delighted to be working with Bayer and for the opportunity to grow their women’s health business.

“Though Remade works across every category, we set out to raise expectations of what a healthcare capable agency can provide. We’re thrilled Bayer has bought into our effectiveness-driven, creative approach. We’re looking forward to a successful year ahead for our new client.”

Senior Product Manager at Bayer, Kirsten Henry, says: “We’re excited to bring Remade into the fold. They offer high-level creative work but with a strategic, results focused approach. Their high standard of care and attention really shows.”

McLaurin adds: “We have a simple ethos at Remade. 

“We believe that strategically sound, creative thinking can transform businesses. Because something has worked in the past, doesn’t mean it will work in the future. Brands and their communication need to constantly refresh to remain purposeful and relevant. We look forward to the journey ahead with Bayer.”

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