Comparison shopping site PriceMe asked 460 of its registered users a range of questions about their online shopping habits as part of its annual survey recently. And, in the slightly surprising/unflinchingly honest words of PriceMe’s marketing director Chris Palmer, the results are “not exactly riveting reading”. 

There are a huge number of boring statistics we could tell you about. For example, the increase in the amount of tissues purchased by men on Sundays, ROI on SEO for CEO’s KPIs, or possibly even the amount of TV watched by people in Invercargill aged 45-46 between 6.15 and 6.30pm. But humans are simple creatures. And we’re interested in simple things. Like whether the end of Oprah is deemed to be more important than the end of the world. Well, if you believe social media, and you probably shouldn’t, it turns out she’s not.

Rumours that Groove Guide lives to fight another day are entirely … true. 

The Wellywood debacle has led to a vast array of humorous jibes being directed at the Windy City (add your suggestion here and we might send you some beer) and Tui has joined the cacophonous debate, in typically cheeky fashion, claiming the proposed sign will detract from the awe inspiring TUIWOOD sign that was erected six years ago in Mangatainoka. 

BMW’s Summer Sale 2011 campaign by DraftFCB has been awarded top spot in Yahoo! NZ’s first quarterly Digital Strategy Award. 

They say everyone’s got a book in them. And most of them should stay there, say others. But to encourage entries into the 2011 BNZ literary awards and get in front of different kinds of people, Sugar brought writing to life with a nice little ambient media stunt that projected real-time stories onto buildings in Aotea Square. And they did it all with a budget of around $10,000. 

More than a few eyebrows were raised when Netlink shacked up with Fairfax and Courier Post recently and became the dominant player in the distribution market. That departure left a big hole in Gordon & Gotch’s books, but it’s found a replacement fairly quickly after signing up APN’s NZ Magazines, which will move distribution of its consumer titles from Netlink from 1 July following an agreement with PMP NZ Limited.

Everyone loves outstanding examples of printing. So here’s a rundown of the esteemed and talented winners of the Pride in Print awards. 

As we’ve discussed before on StopPress, town branding, despite the best of civic intentions and dreams of immense cut-through with cheesy, pun-laden slogans, generally has an element of desperation and truth-stretching to it. And the proposed Wellywood sign can most definitely be placed in that category. Of course, there have been numerous alternative suggestions and a few websites (here and here) set up where alternative suggestions can be made (there’s now even a campaign by Moa beer that is, fairly irresponsibly, promoting willful damage when the sign goes up in exchange for a bounty). But everyone knows the hoi polloi simply don’t have the creative cajones required to help Wellington in its time of need. So, post your idea for a more appropriate/inappropriate sign on the hill and the two best efforts will get a 12 pack of the pilsener member of the Mac’s family, Hop Rocker, which is sporting some flash new packaging and has recently graduated to the dozen. 

It’s tough out there in production land at the moment. But there’s a new boy on the block and it’s name is RedYeti.  

Aside from the number of awards its advertising has won, it’s been a fairly sorry tale for Yellow in the past few years. But, last year, in the face of some horrific finances, Yellow stumped up with a $40 million investment in the business, more sales people and a strategy that focused more heavily on digital offerings. Well, it’s just launched a new digital directory called YellowLocal.co.nz. And it’s heading down a similar hyperlocal path to that of its soon-to-launch NZ Post-run competitor Localist. 

Can you make a beer taste better by changing the shape of a bottle? DB Breweries, the makers of Tui Blond Lager think so, announcing a few changes to the brand’s traditional bottle design, including the addition of a “vortex internal neck emboss”. 

Tourism New Zealand’s 100% Pure campaign has come under renewed fire recently after our Dear Leader’s interview with Hard Talk. But as TNZ’s general manager marketing communications Justin Watson said in a recent interview with NZ Marketing, the campaign was never intended to be an environmental promise. It was about the whole experience. Recently, with the help of its agencies Razorfish and Assignment Group, it launched 100% Pure You to try and attract more ‘active considerers’ to the country and it’s just gone live with some new online trickery that’s being featured on popular German and Australian news and travel websites. See the birds, dolphins and underwater marvels here.

Increasingly, it’s in the interest of businesses to convey a social conscience and Botany Town Centre continues to do its utmost to show the public that it’s playing the role of responsible corporate citizen. In February it conducted a random acts of kindness social experiment where it randomly paid for customers’ purchases. Now for the entire month of May, it’s shuffled the focus to mothers by turning the 31 days in May into a celebration of mothers—a Mother’s Month, if you will.