Doing its bit to represent the Wellington creative scene at the Best Awards, digital agency Resn picked up a Purple Pin in Interactive Design for its American-based virtual racing car application called Sponsafier 4. Vincent Heeringa had a chat with Rick Campbell and Steve Le Marquand, who tell us the secret to winning international work is wrack up the air miles and knock on the doors of the clients you’re after.
Author Design Daily Team
The agri-technology sector doesn’t ordinarily conjure up associations of top brand design, but Dow Design is feeling pretty chuffed with its efforts to rebrand argi-technology brand, Stafix. It’s out with the bright yellow lettering on a green background of old and in with a simpler green on white look that creates “in-store standout”. And, following research into what farmers deem to be a universal symbol of power and strength, apparently you can’t go past ‘High Noon’ the red Angus bull.
If you’re the outdoorsy, travel-type, any day now you should start noticing some changes at clothing and equipment retail chain Kathmandu. Over the past year the folks at Strategy Advertising and Design have been working on a re-brand for the company, after Kathmandu asked it to help deliver its brand forward. Gone is the green, yellow and red-framed logo with numerous peaks underneath. The multi-coloured arrangement of the past has been replaced with a block-lettered white logo featuring two small mountain-like shapes on top.
As it gets set to host the leather-clad man with the big voice and a penchant for very long songs, otherwise known as Meatloaf, the Bay of Plenty’s largest venue Baypark has unveiled a new branding effort that comes complete with a pun. The rebrand features a new and much more colourful logo carrying the new strap line: ‘Where there’s plenty going on’.
Design agency Designworks looks to be going from strength to strength. Its Skycouch for Air New Zealand has picked up a finalist nomination at the Australian International Design Awards and, in line with Australian-orientated news, the agency has just announced it will open its first Australian office. With offices already in Auckland and Wellington, the agency last year also expanded to set up shop in Christchurch.
Last year New Plymouth-based manufacturer Howard Wright’s M8 Intensive Care bed took out the top nod at the Australian International Design Awards, and with the finalist list for the 2011 awards recently revealed, Kiwi products have once again made the prestigious design cut.
There’s something about logos that seems to spike people’s interest. The new Z Energy logo is testament to that and now it’s the turn of Sealord to show off its new corporate identity, unveiling it at the annual Maori Fisheries Conference in Nelson on Monday.
From wristbands to t-shirts, concerts to text donations, there’s been a bunch of generous and creative fundraising initiatives in the wake of the Christchurch earthquake. But a project led by Christchurch graphic design company Ratio is only just coming into the light.
New Zealand’s design students have been putting in quite the winning performance as of late, hauling in some top international awards. First up, Media Design School. Having recently picked up a double-whammy at the 2011 Honolulu Film Awards, the school continues its winning streak with four of its students each winning a gong in the ‘Comprehensive Identity Program’ category as part of the Brand New Awards in the U.S.
As the 2011 World Cup in Mumbai drew to a close recently, the design for the 2015 ICC Cricket World Cup logo was unveiled, revealing cultural references that pay homage to New Zealand and Australia, who will be co-hosting the event.
After a fair bit of digging and probing, we can reveal the creative buffs behind the Labour Party’s new design are advertising agency Barnes, Catmur & Friends, with head of design Crispin Schuberth responsible for the final logo design. But unlike politicians, getting a straight answer from the agency about the design was easy.
Jason Saunders, the creative director at Auckland-based graphic design company Everything Design, has caught the attention of the folks at the Museum of Modern Art (MOMA) in New York. A piece of his “modernist design” work is to be featured as part of an upcoming exhibition titled ‘Standard Deviations: Prototypes, Archetypes, and Families in Contemporary Design.’
For too long Kiwis have been unable to thrust examples of the best and worst packaging in New Zealand into the spotlight. But that’s all changed thanks to the launch of the Unpackit Packaging Awards, the brainchild of Wanaka-based “resource recovery community enterprise” Wastebusters.
While iPhones and the like have burst onto the mobile scene, there hasn’t been an associated explosion of app designers to create the apps that make the smartphone world turn. This shortage is particularly noticeable in New Zealand and finding designers has proved a real struggle for Brett Hancock, founder of digital design company Born Digital. In fact, pickings are so slim that when the company recently put an ad on Seek for a full-time iPhone app developer, only one lonesome response was received over an entire month.
It’s the Oscars of the New Zealand design world, where discerning Kiwi designers don their flashest ensembles and rock nervously back and forth as they wait to hear their name called out as one of the winning entries in the Designers Institute of New Zealand’s Best Design Awards. And here’s a run down on the work—and the agencies—deemed to be the best in New Zealand’s design business.