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The children: our future

Youtube Video

Who’s it for: Foundation of Youth Development by Ogilvy, Robber’s Dog and the kids from FYD

Why we like it: It stands up on its own as a great TV ad, but it also has a cool backstory, because the kids who feature in it are directly connected with the foundation and the creation of the ad reflects the ethos of learning and development. After 16 years of existence, this is the foundation’s first ever ad. And it’s a pretty bloody good one.

 

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