Trade Me tells the story behind Kevin’s makeover
Earlier this year Trade Me released its new logo featuring a made over Kevin the Kiwi and now, it has released a video showing how the new look came to be.
Get the latest direct to your inbox twice a week. Sign up today. 
Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Rebel Sport challenges athletes to show their grit—UPDATED
Rebel Sport has launched a new motivational campaign, via Ogilvy, that profiles All Black Malakai Fekitoa whose resilience proved him worth to wear the team jersey. It then hopes to inspire other athletes to do the same, by asking ‘What’s Your Why?’.
Tracksafe gets creative at crossings
TrackSafe New Zealand and KiwiRail have developed a new way to keep pedestrian’s minds alert at rail crossings in a new campaign via Clemenger BBDO.
Industry folk share their favourites for National Poetry Day
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, since known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement in March. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
Creatives put their table tennis skills to the test
There’s been lots of balls flying in adland this month as Fish&Clips presented the Flying Paddle table tennis tournament, which saw smashing performances from Ogilvy, Y&R, Colenso, Chemistry, DDB and Fish. However, it was Ogilvy’s night as its representatives were crowned both doubles and singles champions for 2016.
Petrol station party
Cape Town drivers got a surprise when filling up their cars at Engen Petrol when the attendants came together in a flash mob.
The Compendium: 26 August
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Charity art exhibition to celebrate adland’s escape artists
Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
Bauer bets big on Nadia Lim with launch of new lifestyle brand
This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.
How ethical are those toe socks? Well, there’s an app for that
An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
Third time’s a charm: Paul Maher returns to TVNZ (again)
TVNZ has announced the appointment of Paul Maher to the executive role of commercial director.
Starship harnesses the power of the news to showcase its work across the nation
Starship has launched a new fundraiser campaign, and this time around it wants to remind its national donor base that Starship isn’t just for Aucklanders.
Tourism New Zealand on the hunt for a partner to revamp its site
Tourism New Zealand has put a call out to agencies, looking for interest to give its website a technology upgrade to take it into the future.
‘Timid, too late, disappointing’: industry experts respond to the Digital Convergence Bill
Media experts have expressed frustration at the fact that Broadcasting minister Amy Adams will keep restrictions on advertising over Easter Weekend in place under the proposed Digital Convergence Bill.
Get extra crisp in the sun with KFC sunscreen
We thought a fried chicken-flavoured nail polish was bad, but that was only the beginning for KFC. The restaurant chain is now embracing summer with a chicken-scented sunscreen that promises to keep you feeling delicious.
DJ Dough: Pizza Hut gets musical
Pizza Hut UK is delivering the whole party, with the creation of the world’s first playable DJ pizza box, allowing its customers to make music once the pizza has been devoured.
All hail the internet
Today marks 25 years since the internet went public, and Facebook is acknowledging this slice of history, which completely changed the world as we know it, by drawing attention to the day on newsfeeds world wide. A perusal of the social media activity around the day reveals some pretty great throwback posts. Here’s a few of our favourites from Facebook.
Data dump: Nielsen reveals its media trends of 2016
Nielsen has released its Media Trends of 2016 report, revealing how New Zealanders consume newspapers, magazines, TV, radio and digital. We pull out the top 12.
Ads of the week: 23 August
Whittaker’s, Hallenstein Brothers, Cavalier Bremworth and Mainland NZ step up to the podium this week.
Whittaker’s launches throwback pop-up shop to celebrate its K Bar chocolate
To promote its new K Bar fusion chocolate, Whittaker’s opened its very first pop-up shop in the style of a 1950s milk bar on Wellington’s Cuba Street. Here’s a look inside and a rundown of how its promoting the chocolate.
Jay Alvarrez takes Hallenstein’s suits into a den of sharks
Hallenstein Brothers has launched a new campaign with Lach & Friends, again featuring YouTube and Instagram sensation Jay Alvarrez who shows off the durability of the brand’s High Performance suit by hanging out in shark-infested waters off The Bahamas.
Not quite dead: Damian Christie weighs in on the television debate
Following Duncan Greive announcing the death of television, Damian Christie shares his thoughts on the New Zealand on Air audience survey information and says the statement ‘television has lost out to the Internet’ is a false dichotomy.
A lovely little holiday with Putin
Going on holiday is usually a time when we try to put our phones away, get our books out and relax. But there are those among us that just have to be connected, constantly, which Lithuanian news site 15 Min has executed beautifully in these holiday snaps, featuring some well-known faces.
Cavalier Bremworth takes a fashion forward approach with its new look and carpet
Cavalier Bremworth has undergone a transformation, via Federation, led by a new product and look. And giving the brand a new lease on life, the beautiful creative work is not what you would typically expect from a carpet company.
Food has feelings too
Actor, comedian and filmmaker Seth Rogen took over a super market recently when he got cheeky with some talking fruit to promote the film #SausagePartyMovie and show the people of New York that food has feelings.
The Compendium: 19 August
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Looking back to move forward: FCB returns to The School House
FCB is showing its cerebral side with the launch of The School House, a new forum dedicated to casting a critical eye on advertising and, more broadly, the New Zealand cultural landscape.
Mitre 10 extends its online offering with on-demand channel to entertain Kiwi DIY enthusiasts
TV has had a rough time of it recently, with declining audience figures causing some to consider it dead. Now Mitre 10 has made a play to take advantage of the shifting audience, by creating its own On Demand video streaming channel, via Augusto, servicing DIY spirited Kiwis with a host of original home improvement themed content.
NZ Police reigns supreme at this year’s SMCAKLs
The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.
Air New Zealand pitches Cockpit Karaoke to James Corden
Air New Zealand has put a call out to actor and talkshow host James Corden to step into the airlines cockpit and create a #CockpitKaraoke.
Mainland aims for the feels with heartwarming tale of old love
Mainland NZ has released a new heart warming campaign, via Colenso BBO, that tells the love story of Bob Eggerton and Millie Pullman. However, as group creative head Mick Stalker tells us, the real story goes beyond the 30 second spot. We talk to him about Mainland as a storyteller, the talent and the choice to use an older cast.
Ecostore puts DDB in charge of creative campaigns, keeps Special Group on brand and packaging
Environmentally friendly manufacturer Ecostore has awarded a slice of its advertising and comms business to DDB. However, Ecostore founder and current chief ethical officer Malcolm Rands stressed Special Group would remain in charge of brand development and packaging.
Legalising dope: money maker or social cost?
Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.
What really happens to abandoned shopping carts
Online shoppers beware, your abandoned shopping carts are littering the planet.
Ads of the week: 16 August
A round of applause for 2degrees, ASB and New World.
Why the Sky/Vodafone deal could hinge on sport content rights
Spark’s decision to narrow in on sport streaming rights in its opposition of the Sky/Vodafone merger was an interesting move, given that the telco no longer offers sport content as part of its SVOD offering. We look at why so much hinges on sport content.