
The Compendium: 26 August
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.
An ethical fashion rating app was launched yesterday, dubbed Good On You, which is free for Kiwis to download and provides a way for consumers to see how fashion brands in New Zealand stack up in regard to ethical practices.
TVNZ has announced the appointment of Paul Maher to the executive role of commercial director.
Starship has launched a new fundraiser campaign, and this time around it wants to remind its national donor base that Starship isn’t just for Aucklanders.
Tourism New Zealand has put a call out to agencies, looking for interest to give its website a technology upgrade to take it into the future.
Media experts have expressed frustration at the fact that Broadcasting minister Amy Adams will keep restrictions on advertising over Easter Weekend in place under the proposed Digital Convergence Bill.
We thought a fried chicken-flavoured nail polish was bad, but that was only the beginning for KFC. The restaurant chain is now embracing summer with a chicken-scented sunscreen that promises to keep you feeling delicious.
Pizza Hut UK is delivering the whole party, with the creation of the world’s first playable DJ pizza box, allowing its customers to make music once the pizza has been devoured.
Today marks 25 years since the internet went public, and Facebook is acknowledging this slice of history, which completely changed the world as we know it, by drawing attention to the day on newsfeeds world wide. A perusal of the social media activity around the day reveals some pretty great throwback posts. Here’s a few of our favourites from Facebook.
Nielsen has released its Media Trends of 2016 report, revealing how New Zealanders consume newspapers, magazines, TV, radio and digital. We pull out the top 12.
Whittaker’s, Hallenstein Brothers, Cavalier Bremworth and Mainland NZ step up to the podium this week.
To promote its new K Bar fusion chocolate, Whittaker’s opened its very first pop-up shop in the style of a 1950s milk bar on Wellington’s Cuba Street. Here’s a look inside and a rundown of how its promoting the chocolate.
Hallenstein Brothers has launched a new campaign with Lach & Friends, again featuring YouTube and Instagram sensation Jay Alvarrez who shows off the durability of the brand’s High Performance suit by hanging out in shark-infested waters off The Bahamas.
Following Duncan Greive announcing the death of television, Damian Christie shares his thoughts on the New Zealand on Air audience survey information and says the statement ‘television has lost out to the Internet’ is a false dichotomy.
Going on holiday is usually a time when we try to put our phones away, get our books out and relax. But there are those among us that just have to be connected, constantly, which Lithuanian news site 15 Min has executed beautifully in these holiday snaps, featuring some well-known faces.
Cavalier Bremworth has undergone a transformation, via Federation, led by a new product and look. And giving the brand a new lease on life, the beautiful creative work is not what you would typically expect from a carpet company.
Actor, comedian and filmmaker Seth Rogen took over a super market recently when he got cheeky with some talking fruit to promote the film #SausagePartyMovie and show the people of New York that food has feelings.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
FCB is showing its cerebral side with the launch of The School House, a new forum dedicated to casting a critical eye on advertising and, more broadly, the New Zealand cultural landscape.
TV has had a rough time of it recently, with declining audience figures causing some to consider it dead. Now Mitre 10 has made a play to take advantage of the shifting audience, by creating its own On Demand video streaming channel, via Augusto, servicing DIY spirited Kiwis with a host of original home improvement themed content.
The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.
Air New Zealand has put a call out to actor and talkshow host James Corden to step into the airlines cockpit and create a #CockpitKaraoke.
Mainland NZ has released a new heart warming campaign, via Colenso BBO, that tells the love story of Bob Eggerton and Millie Pullman. However, as group creative head Mick Stalker tells us, the real story goes beyond the 30 second spot. We talk to him about Mainland as a storyteller, the talent and the choice to use an older cast.
Environmentally friendly manufacturer Ecostore has awarded a slice of its advertising and comms business to DDB. However, Ecostore founder and current chief ethical officer Malcolm Rands stressed Special Group would remain in charge of brand development and packaging.
Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.
Online shoppers beware, your abandoned shopping carts are littering the planet.
A round of applause for 2degrees, ASB and New World.
Spark’s decision to narrow in on sport streaming rights in its opposition of the Sky/Vodafone merger was an interesting move, given that the telco no longer offers sport content as part of its SVOD offering. We look at why so much hinges on sport content.
Bigpipe has advertised on its first ever billboard after focussing most of its advertising budget online, saying it wants to mix things up to reinforce its message.
Since the Olympics kicked off, videos of athletes breaking records, reaching new heights and new speeds have gone viral, but so too have the videos of athletes injuring themselves in the process. Sport Check has turned the moments that make audiences cringe into moments of inspiration in a powerful campaign to build support for the Canadian team.
The UK charity Missing People is taking advantage of the Pokemon Go craze in a new campaign, via BBH London, that raises awareness for the missing by encouraging players to hunt for people as well as Pokemon.
TVNZ has launched its countdown to the Paralympics with a new interactive ‘Built Different’ campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand’s Paralympians.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
Despite a worsening housing crisis, Kiwis don’t appear to be getting bored of DIY show The Block just yet, according to season five’s ratings.