Glen Kyne appointed chief commercial officer of MediaWorks
MediaWorks has announced the appointment of Glen Kyne as the group’s chief commercial officer, formalising his current position of acting chief commercial officer.
Get the latest direct to your inbox twice a week. Sign up today. 
Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy
Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.
TVNZ-NZ Marketing Awards 2016: SBS goes toe to toe with the heavyweights
With a new CEO and marketing strategist, SBS Bank developed a vision to take on the big banks. It set itself a goal of executing within just seven months. The results were extraordinary.
Can drones decorate cakes? Telia finds out
Norwegian telecoms company Telia has celebrated its 4G mobile network with a cake decorated by drones in a delightfully messy video dubbed ‘dronekakebaking’.
Ads of the week: 4 October
Take a bow Sky, AA Health Insurance and My Food Bag.
Data dump: takeaways from the TNS Marketing Monitor study
It’s no secret that marketers are using social media as part of their media mix. What is interesting, however, is how marketers are using social media to learn more about their consumers. We look at some of the key takeaways from a recent study conducted by TNS into marketers’ use of social media.
AA Health Insurance reminds Kiwis that health is all that really matters
Illness is in many ways a great equaliser among humans. Regardless of our ambitions, the size of our bank accounts or the number of sit-ups we can do, a bout of a series disease is always a reminder that we are all simply biological entities and that our health is all that really matters. Using this as its premise, Rainger & Rolfe has developed a new heartfelt campaign showing the elation of cancer survivor realising he’s in remission.
My Food Bag shows the power of food by turning customers’ homes into restaurants
‘Who needs to dine out when you can enjoy a restaurant in your own home?’ asks the latest My Food Bag spot just launched via Saatchi & Saatchi.
TalkTalk explores the real reality of family life
In today’s media environment, audiences have become conditioned to staged entertainment. Even the best reality TV programmes are set up, which is why this fly-on-the-wall style ad by UK telecoms provider TalkTalk is so refreshing.
What H&M’s opening means for local competitors
Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.
Manning celebrates his first account win as 99 picks up Spark Digital creative
The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
TVNZ’s Jeff Latch and Andrew Shaw on brand integration, stacked content and reaching the young’uns
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other channel. We chat to TVNZ’s Jeff Latch and Andrew Shaw about how they’re planning to address the latter part of this equation.
Burger King serves up a surprise literacy lesson
September was World Literacy Month and to mark the occasion, Burger King New York gave its drive-thru customers a cryptic surprise.
TVNZ-NZ Marketing Awards 2016: quadruple victory for Fisher & Paykel Healthcare
In the highly regulated healthcare market, developing a safe and functioning product is only a small part of the challenge. As Fisher & Paykel Healthcare knows too well, the far bigger concern, quite often, is getting the product to market, expeditiously.
TVNZ new season launch: What to watch and where to advertise in 2017
We take a look at yesterday’s new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
‘People have lost sight of what the facts are’ – Paul Maher on the continued relevance of TV
Yesterday’s new season launch was Paul Maher ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV’s dead.
The Compendium: 30 September
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
TVNZ looks to bring the family together with branding update
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand’s Sarah Finnie Jens Hertzum about the thinking behind the change.
Tip Top Ice Cream looks to crack down on ‘triple dip’ imposters
Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as “the world’s original triple dipped ice cream”, however rather than making our mouths water the video leaves a bad taste.
New Zealand Weddings unveils its new look
​New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Forget the crowds: Noel Leeming unleashes ShopBots to battle through its Massive Sellout
​Noel Leeming’s Massive Sellout is back for another year and for those who aren’t too keen on getting among the crowds, the retailer is offering a VIP experience with a robot to do the shopping for them.
TVNZ-NZ Marketing Awards 2016: DB Breweries goes in for the hard sell
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They created a new product – Old Mout Hard Cider – and went to work making the apple-born alcohol palatable to the lads.
Kiwi entrepreneur looks to shake up the recruitment market with video CVs
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in need of a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
Happy birthday Google?
Google is celebrating its 18th birthday in its typical Doodle fashion, however, you would be forgiven if you missed the party because it has a habit of changing the date.
Ads of the week: 27 September
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Cigna takes inspiration from Rube Goldberg to roll out its insurance options
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
Enough with the stereotypes
Funny Girls star Rose Matafeo has weighed in on car ad stereotypes in a new promo for the show set to return screens on 30 September.
StopPress Podcast #3: Inside the souped up TVNZ building
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
TBWA and NZME give Herald browsers a small taste of ‘unexpected homelessness’
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
Holden creates a hero to trumpet its new Colorado
Holden New Zealand has released a new TVC for its Colorado, via Special Group and Fish, featuring a hero who uses his vehicle to do a good deed.
Fly Buys vamps up its email service
Fly Buys has made a few innovations to its service lately, having recently published a new and improved flyer-turned-magazine with Tangible Media and now it’s launched a new email approach developed with 1-1 and JustOne.
Did Fedex just put the worst Kiwi accent ever in an ad?
New Zealand makes an appearance in a Fedex campaign released earlier this month—and the result isn’t all that pretty.
TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success
The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. And it paid off.
FCB spells it out for Massey University
FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.
Bcg2 nabs the New Zealand Opera account
Bcg2 has been appointed as the main creative agency for New Zealand Opera, with digital, radio and print creative for the September 2016 season of Sweeney Todd—The Demon Barber of Fleet Street currently in the market. PLUS: find out who previously had the account, and a look at some of the award-winning work NZ Opera has produced in the past.
The Compendium: 23 September
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.