Ads of the week: 27 September

Who’s if for: The Salvation Army by NZME and TBWA

Why we like it: The issue of homelessness has been particularly prominent in the news in the past few months, but very rarely is it talked about it from the perspective of the individuals experiencing it. By putting the focus on Rachel and her experiences, audiences can get a true understanding of how the homeless live in New Zealand. The idea of having somewhere for the kids to put their certificates they bring home from school is something Kiwis can relate to and its making these connections that will raise awareness and change the preconceived notions of what it is to be homeless in New Zealand.

Who’s it for: Holden New Zealand by Special and Fish

Why we like it: Traditionally, car ads have provided an opportunity for men to show off their love of speed and going off road, so this spot showing a man doing a good deed for an old lady provides a refreshment. Shot in Thames, the spot speaks to Kiwis’ sense of community and willingness to help each other out, all while demonstrating the Colorado’s towing capacity and other features. 

Who’s it for: Cigna New Zealand by Y&R

Why we like it: Insurance can be a tricky subject, but this quirky spot translates it into an easy-to-understand process. This is not the first time we’ve seen a TVC centered around a Rube Goldberg machine, and we’re sure it won’t be the last. However, Cigna Insurance has done a good job and considering its funeral spots have taken home Fair Go’s Worst Ad of the Year award in 2014, with one as a finalist for it last year, this effort is a lot more entertaining.

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