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Ray Ban assembles an assortment of weird and wonderful people to illustrate that its new customisation tool allows anyone to create a pair of sunglasses perfect for them.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Ray Ban assembles an assortment of weird and wonderful people to illustrate that its new customisation tool allows anyone to create a pair of sunglasses perfect for them.
Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.
It’s a regular feature in any modern home, a lifeline even for those who live in it and yet the broadband modem gets little notice for anything other than its function. But Orcon hopes to banish the boring, by bringing together New Zealand artists to turn the modem into a work of art in a designer series.
Smirnoff and Young & Shand made the most of Kiwi’s love of selfies and snow in a new ‘Pure Potential’ campaign, which saw photos recreated in a cocktail during a Facebook Lifestream.
MediaWorks and Spark both sent out media statements this morning confirming key executive appointments, with the former appointing a new chief executive and the latter a new chief financial officer.
NZ Story, the government organisation charged with enhancing New Zealand’s reputation as a business hub, has posted an ‘Invitation to Qualify’ (ITQ) on the government’s tender services website in a bid to attract interest from production companies.
Mighty River Power and Mercury Energy have been conflated into a single brand with a greater focus on renewable energy. Now trading under the name Mercury, the updated brand comes complete with a new look.
It’s only a week until the Rio 2016 Olympics Games kick off, so thought we take a look at what the New Zealand Olympic Committee and sponsors have been up to, to build hype in the lead up to the games.
Cadbury is urging Kiwis to get creative, in a new #whatsyourflavourNZ campaign which hopes to find New Zealand’s most exciting flavour combinations by drawing inspiration from its towns and cities.
Radio New Zealand can join in the celebrations following the release of its survey results, which show it’s number two for audience reach against its commercial competitors.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn’t due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.
There’s no baby talk in Nikes ‘Unlimited Future’ campaign, despite the latest film being set in nursery. Instead it sees a rousing speech delivered to infant versions of top athletes to celebrate the unlimited potential of those who are willing to go beyond their limits.
Destination Queenstown is counting down to spring in its new interactive campaign, which encourages Australians to make the trip across the ditch by showing off the town’s views.
KPEX, the local ad exchange founded last year, has confirmed the addition of three new online publishers to the mix, with more set to come shortly.
While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.
New research from Colmar Brunton has probed New Zealand’s social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:
A week into MediaWorks’ latest daily news video Newshub Explains, we talk head of digital news Jono Hutchison about the conclusion of its midday TV bulletin and the continuing focus on digital news content.
Three cheers for Vodafone, Women’s Refuge NZ and Countdown.
It’s been nearly a month since NBCUniversal-owned Bravo TV launched on New Zealand screens with MediaWorks and it’s already celebrating positive ratings as Kiwis tune in to get a dose of American reality TV.
When someone pops open a bag of chips, loudly unwraps a chocolate bar or brings out any other kind of tasty snack, our eyes can’t help but seek out the food. It’s much the same with seagulls at the beach, which suddenly become interested in you once they see you open that steaming bundle of fish and chips. Tiny Toast has drawn on these situations in two new ads, but has instead created a role reversal between animals and humans.
In a show of good faith, agencies claim to use client’s brands, but to what extent? American agency Roundhouse took the idea to the next level in its latest promo ‘Living off the brands’.
Carat has announced the appointment of Alex Lawson to the role of group business director.
This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?
Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.
EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions. Bringing together the industry bodies will focus resources to help future-proof the experiential industry.
A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.
Vodafone recently called on Red Bull stunt driver Mad Mike Whiddett to help showcase the reliability of its 4G network. Warning: not to be viewed by those with a debilitating fear of stuttering streams.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
When GFK took over the radio survey, it promised more frequent reporting over the course of the year, and the researcher has deliver in this regard, releasing the latest figures just over two months after the first round of results were made public in May.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
After a successful year for New Zealand at Cannes, proving how much the country punches above its weight, now Media Design School has been ranked the number one graphic design and photography school internationally at the Rookies.
Discussions on long-form journalism are quite often focused on large walls of text published on magazine-styled websites. And while there is no doubt that there is still a place for this type of storytelling, NZME has just launched a major long-form editorial project that leads with social and digital elements.
Twenty years after Once Were Warriors, Temuera Morrison is back on screens for the Women’s Refuge to reflect on his experience playing Jake The Muss, a wife-beating character who will be with him for life.
For Idealog’s technology issue, we wanted to find a way to use contemporary technological processes to create a cover that embodied the kinds of technologies that would be covered within its pages. Could we code a cover? Automate the design with an algorithm? Get readers to download an app and make it come to life? Could we make it a hologram?
Following its highly debated ‘Big Tony’ TVC, Spark has rolled out round two of its new brand campaign, via Shine and Colenso BBDO, which continues the focus on emotive story telling by creating micro-moments with its offerings.