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Is Trump an inadvertent behavioural economics guru?
TRA’s Jeremy McDonnell reckons that behavioural science might help to shed some light on the reasons behind the ascent of Alec Baldwin’s alter ego.
Author Jeremy McDonnell
News
Not that different: millennials and boomers have more in common than they’d like to admit
TRA research consultant Jeremy McDonnell finds that millennials’ shopping habits aren’t so different from those of earlier generations.