This ‘super-ad’ can be used to sell anything
Tired of coming up with ideas for new TVCs? A Canadian creative agency as filmed an ad for every product, just insert the brand in and it’s ready to air.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
This is probably a story about Carlsberg, which is probably the best beer in the world
Being the best is a marketing paradox. Why bother with claiming your product is the greatest when you can create a much more unique position? Carlsberg and TBWA have done just that with a new campaign that tempts beer drinkers with the possibility of the best.
TVNZ-NZ Marketing Awards 2016: it’s Only Good at API Consumer Brands
API, the parent of Health Basics and other recognisable brands, took a gamble and launched a new beauty brand to prove the capability of local manufacturers and take on the big guys.
The Compendium: 18 November
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Radio survey: RNZ National increases lead over Newstalk ZB and RadioLive
In the wake of last week’s commercial radio celebrations, Radio New Zealand has something to cheer about following the release of its survey results by GfK. RNZ National has maintained its spot at number two for audience reach against its commercial competitors and saw growth where other news stations saw a drop.
ASB steps back to make its slogan one step ahead
‘Just do it’, it’s ‘Sure to rise’ and ‘Finger lickin’ good’. Read over these slogans and you immediately know the brands behind them. Slogans, in any context, can immediately trigger brand recognition and all a company stands for—something ASB recently confirmed when changing its slogan back to ‘One step ahead’. We take a look at the decision and why the once retired idea still works today.
‘Don’t be shitty’: Vice Media puts its mantra to the test for Tokyo Dry
Vice Media’s sales and marketing director Jamie Brewer says his team has an internal mantra that they try to apply regardless of what type of content they’re producing. “We always tell each other, ‘don’t be shitty,’” he says. And recently he’s put this mantra to the test in a three-part documentary series for Tokyo Dry.
PlayStation delivers a dose of epic inspiration
PlayStation is breaking down the stereotype that gamers are slothful, motivation lacking humans in a new ‘Greatness Awaits’ campaign featuring a two minute epic brand film, The King.
99 celebrates another account win as it adds Kiwi Property to the ledger
99 is celebrating the win of New Zealand’s largest listed property company, Kiwi Property.
SodaStream calls in Game of Thrones to shame plastic bottle users
SodaStream teaches consumers how to not piss off Mother Earth in a clever Game of Thrones Parody.
Targeting millennials? Think environmental sustainability and social responsibility
A new generation of shoppers is driving demand for brands to make a positive social impact, and speakers at the PwC Herald Talk on Conscious Business say it’s about building value through values.
Predicting the Trumpocalypse: Zavy seeks crowdfunding for the next horizon of social media analytics
TRA managing director Andrew Lewis thinks we would have seen Donald Trump’s victory coming if we listened to social media. But how? Zavy is raising funds to create a tool with all the answers.
Mrs Claus gets in on the action
Santa might be the one riding a sleigh and traveling down chimneys but that doesn’t mean his wife should miss out on the fun of giving, a point Marks and Spencer raises with its epic tale ‘Christmas with love from Mrs Claus’.
Harmoney and Contagion visit local Wall Street to talk Kiwi money
Contagion headed to Wall Street to promote Harmoney’s peer-to-peer lending, asking money lenders on New York’s most infamous lending street… wait, no they didn’t. They went to a quieter Wall Street in Hamilton, New Zealand, instead.
Sugar & Partners, Phantom Billstickers and Soul unite to save historic land—Updated
It might seem advertising feeds our capitalist society but sometimes agencies offer up their creativity to support a cause. Sugar Partners and Phantom Billstickers recently proved that point when backing efforts to save Otuataua Stonefields Historic Reserve in Auckland by launching and promoting a virtual occupation of the land.
BNZ embraces etymology to make a point about mortgages
When creating a marketing campaign, ‘death’ and ‘pledge’ are typically words to avoid, unless you want your customers to think you are locking them into something sinister. But BNZ and Colenso BBDO have purposefully pulled these unused words out of the hat to create a new meaning for mortgages across a technical campaign.
Random acts of kindness, hugs, compliments and TV: Freeview shows the value of freebies
We all like free things. However, the rise in SVODs has made audiences accustom to paying for entertainment. Stepping in to remind Kiwis that content doesn’t have to come at a cost is Freeview, with a ‘How good is free’ campaign by TVNZ Blacksand.
Like a Monet masterpiece: Squatty Potty expands its offering
Last year, Squatty Potty went viral for using a prince and unicorn-poop soft serve ice creams to demonstrate how to have the best poop of your life. And now the prince and unicorn are back to give you the best smelling poop.
Ads of the week: 15 November
Hats off to Warehouse Stationery, Vodafone, MediaWorks, Rodney Wayne and The Co-operative Bank.
The Co-operative Bank puts Kiwi kids to the test—UPDATED
The Co-operative Bank is the latest brand to call on Kiwi kids to help in a campaign. However, rather than drawing to attention their incredible imagination, a series of videos, via Socialites, examines how fair they are and how much banking knowledge they have
A wasted budget: 20 percent of media touchpoints deliver 80 percent of the impact
With Facebook, Instagram, Snapchat, Twitter, YouTube and Pinterest popping up alongside all the traditional media channels, brands are spoiled for choice these days. The only problem is that a significant amount of budget is being spent on the wrong choices, according to a recent study conducted by TNS.
Warehouse Stationery is all about ‘doing’ in the lead up to Christmas
It’s time to tick off those to-do lists according to Warehouse Stationery, which in a new brand proposition by 99 is showing off the capabilities of its products. It’s hope is to build consumers’ emotional connection to the brand and create context for a product range that extends well beyond traditional stationery.
TVNZ-NZ Marketing Awards 2016: HPA keeps hearts healthy
With far too many Kiwi kids getting sick with rheumatic fever, the Health Promotion Agency was tasked with building on its previous campaigns to try and stamp out the preventable illness.
Radio survey results: overall listenership stays strong, The Rock bounces back and Newstalk ZB wobbles at the top
It’s that time of year again. We look at the winners, the losers and drama of the latest edition of the Radio Survey results.
Pop Art: Sky and DDB turn black screens into works of art with a pop-up channel
Turned off TVs are not typically a source of inspiration, but DDB and the Sky Arts channel want to bring some beauty to blank TV boxes with ‘Art Your TV’.
MediaWorks lifts the lid on what’s in store for 2017
MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.
A look at what’s replacing Story in 2017
Could viral sensations and interviews with models in pools be heading to TV3’s 7pm timeslot? One of the biggest breakthroughs in MediaWorks’ string of announcements this week is The Project being added to its current affairs fold.
John Lewis delights with Buster the Boxer
While the Internet has become full of people expressing their frustration over the US election, John Lewis is providing some relief with the launch of its Christmas ad ‘#BusterTheBoxer’, which has already gone viral.
The Compendium: 11 November
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Trump shy: why the polls missed the Republican voters
It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.
Can we still trump Trump? How brands reacted to the election
Everyone has something to say about last night’s nail biting election and, thanks in a big part to social media, local brands were just as vocal.
Qrious tackles the tough data-driven marketing questions in new whitepaper
Spark Venture’s data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.
Vodafone offers flexibility in response to the ever-present likelihood of change
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
Fresh-up calls on Kiwi rivals to take their battle to live TV
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
Audience hoodwinked by John Lewis imposter
There’s been a buzz on the internet over the last few days as the highly anticipated John Lewis Christmas ad appeared to have launched. However, the 86-second story about a snowman was not the work of the UK retailer, instead it was produced by a student as part of their A-Levels.
Standing in the way or protecting democracy? A look at the Commerce Commission’s initial rejection of the NZME/Fairfax merger
This morning the Commerce Commission published a preliminary decision, declining the merger between NZME and Fairfax. We look at what this means for the publishers and, more broadly, for journalism in New Zealand.