The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Every year new things are added to the never-ending pile of history. And yesterday, MediaWorks dropped the TV3 fern into the landfill and signalled a fresh start with the launch of Three. We chat to a few of the minds behind this move and discover that brands sometimes need to evolve with the changing times.
With the new Three rebrand hitting screens from today, it’s not just a new look they’re touting to audiences. MediaWorks’ chief commercial officer Glen Kyne speaks to StopPress prior to the brand launch on tapping into the 25-54 market, balancing entertainment and news, and how television is still a powerful force for advertisers today.
Former Mindshare North America chief executive Antony Young and former OMD Wellington managing director Matt McNeil have co-founded a new business, dubbed The Digital Café, which aims to help SMEs through a bit of student elbow grease.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming increasingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
Examining the state of education through one of the country’s most disadvantaged schools, the New Zealand Herald debuts its first foray into long-form documentary video.
The frozen waffle company made a surprise rogue appearance during the Super Bowl as Netflix dished up a fresh teaser for Stranger Things.
The best of the “big game” according to Clio.
We bow in awe of MediaWorks, Rodney Wayne and Water Safety NZ.
The outdoor industry has been busy over the last 12 months, flicking the switches on digital sites across New Zealand’s major metropolitan regions. And this trend seems set to continue in 2017, with QMS announcing a partnership with Auckland Transport that will see 39 animated digital sites launched at major commuter hubs.
Fresh As founder Tommy Roff faced a major challenge when he started his business: how do you convince hardcore chefs that fresh isn’t always best? It wasn’t easy, but here’s how he pulled it off.
SMI data shows total New Zealand ad spend for New Zealand accounted for $991 million between January and December in 2016. Here’s the full lowdown on the winners and losers.
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there’s more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2’s Gloriavale: A Woman’s Place, topping the list for most-watched show amongst the 25-54 demographic.
If the promo video is anything to go by, The Project doesn’t seem likely to settle into the well-worn grooves of a standard current affairs show.
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Hide My Ass! hopes the fear of being naked in public will make people aware of the dangers of wifi.
Contiki has kicked off 2017 by asking ‘what will you do this year that you’ll remember forever?’, in a campaign featuring two Kiwis.
Counting down the music charts has long been a feature of many radio stations, with listeners calling and txting in their favourite. In more recent years we’ve seen that voting adopt social media and now, ZM is taking that to the next level by only taking votes through Snapchat in its new Snapchart show. We talk to host Cam Mansel about connecting with listeners on a one-to-one level and bringing radio into the modern media mix.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Tastes and product preferences evolve over time, steadily informing the decisions consumers make in stores. And to make sure that API Consumer Brands stays in touch with today’s discerning shopper, the company has launched a new product. Senior brand manager Suzanne McKandry explains the thinking behind this move.
Young males account for a third of all preventable drownings in New Zealand, so it’s only fitting for Water Safety NZ to target this group with water safety messaging. However, rather than relaying a series of do’s and don’ts to a group that prefers not to be given orders, the government organisation has, in association with the ACC, launched an Instagram campaign that gets the message across with a dark twist.
FCB and ANZ have taken their account above the line for the first time, developing a new TV campaign that celebrates the neighbourly spirit of New Zealand homes.
Take a bow Air New Zealand, Trade Me and Samsung NZ.
Perhaps best known for playing Kate Winslet’s smouldering and snobbish fiance in James Cameron’s Titantic, Billy Zane takes on a whole new role in this latest spot for KFC.
Scams are getting increasingly sophisticated, which is why Trade Me’s latest video—starring the company’s own staffers—is looking to get people clued up on the perils of purchasing online.
Last week, online magazine The Spinoff launched its new app, which has since seen nearly 700 downloads. And while introducing an app may seem a natural move in today’s one-click-away society, editor and publisher Duncan Greive says the move was sparked by Facebook’s algorithm changes. We talk to him about creating an alternative distribution channel and the decision to put a price on it.
Captivating in-flight safety videos aren’t just a Kiwi thing anymore as Qantas and Tourism Australia team up with everyday Australians for their own take on the concept.
Samsung has become well-versed in the narrative of failure over the last year, with its product malfunction costing billions. However, rather than veering away from the F-word, the brand is embracing it in a new Colenso BBDO campaign, featuring Kiwi BMX star Sarah Walker.
Our national airline is warming hearts in the lead up to Valentine’s Day, with a new campaign ‘#goingthedistance’ that explores what love means to different people by asking viewers who they’ll be missing on the special day.
Whether it’s a door-to-door salesperson or a multi-national retail firm with an intricate online store, the basic principle of selling remains the same: you show people something that you have and ask them to buy it. However, with the advent of virtual reality, it’s becoming increasingly common to sell things that don’t yet exist.
The print industry has been through tumultuous times lately, so to most, it might seem like an unwise idea to start up a magazine. Together Journal founder Greta Kenyon thought it was a risk worth taking, and the gamble paid off – the design-driven publication created in New Zealand is now stocked in stores globally, including over 300 Barnes & Nobles stores in the US.
Katie Mills, the former head of brand and marketing at MediaWorks, has followed some of her previous crew to private tertiary education conglomerate Aspire2.
Wellington agency EightyOne rounded off 2016 with two account wins; LifeDirect by Trade Me and David Reid Homes.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
After spending the early part of the summer weathering an onslaught of anger from the Lewis Road Creamery army (along with the wider dairy industry getting a smackdown after unsuccessfully complaining about a provocative Greenpeace campaign), Fonterra is trying its best to get past the white noise and get back to the facts. Not ‘alternative facts’, to borrow a Kellyanne Conway-ism, but the cold, hard, scientific ones.
To promote the new film Rings, set to hit the big screen in February, a US TV store pranked its customers by bringing one of the characters to life.
While many around the world watched in fear as Donald Trump was sworn in as president, The Netherlands—well it’s satirical news show Zondag met Lubach—decided it was best for both countries to get along, so it made an introductory video that speaks to Trump in his own language.